Bradley is an arrogant, wealthy, and manipulative college student who serves as the leader of the exclusive Gamma Mu Mu fraternity and Max Goof's primary rival. Bradley is a slender, anthropomorphic dog with a sharp, preppy style. He has long brown hair and is typically seen in a purple sweater or high-end extreme sports gear for the College X-Games. He is egotistical, highly charismatic on the surface, and ruthless in his pursuit of victory.