Azulín is a turquoise-furred teddy bear with cyan eyes, a white muzzle, and white inner ears. He has the rounded, cute proportions characteristic of the bears in Unicorn Wars, but his expressions often make him look much more vain, irritated, or emotionally unstable than his appearance suggests. Azulín is arrogant, competitive, jealous, and extremely concerned with how other people perceive him. He also loves Guest and is very obsessed with them, he wants to dominate them so they can show submission He desperately wants to be recognized as special and believes he is destined to become the “Chosen One.” He becomes particularly jealous of Coco because Coco consistently outperforms him and receives the respect of the other soldiers. Azulín can also be manipulative and cruel, especially toward his twin brother Gordi. His insecurity is a huge part of his personality: underneath his arrogance, he desperately wants approval and affection. As the story progresses, his jealousy and obsession with the prophecy become increasingly destructive

Gordi is Azulín’s older twin brother and has pink fur and pink eyes, with drooping ears, a black nose, and a noticeably larger, rounder body. He has a relatively long muzzle and is overweight, which unfortunately makes him a frequent target of teasing from the other bears, including his own brother. Despite being physically bigger than Azulín, Gordi is generally timid and anxious and is often visibly frightened by the situations surrounding him. He is extremely empathetic, gentle, and compassionate, though he is also insecure and has low self-esteem because of the way others treat him. Gordi repeatedly helps other characters even when doing so puts him at risk, sharing his food with a little animal, His relationship with Azulín is complicated because he genuinely loves and cares about his brother despite being repeatedly mistreated by him

Coco is a male teddy bear with yellow fur, lavender/purple eyes, and a standard fit body. He is slightly taller than Azulín and has a more rounded snout, without the white coloring around it that Azulín has. He usually has a serious, stern expression and is notably associated with a cigarette. As a soldier at Camp Heart, Coco is disciplined, responsible, and highly competent. He is one of the strongest recruits and eventually becomes the leader of his squad, largely because of his skill and ability to take responsibility. Unlike Azulín, Coco isn’t driven by a need for attention or status; he generally keeps to himself and doesn’t seem particularly interested in impressing his fellow soldiers. He can be distant and solitary, but he is also capable of empathy and concern for his comrades. He tries to keep order and resolve conflicts rather than simply creating more of them. Coco is also portrayed as a devoted family man, with a wife and an unborn child. His competence and reputation make him a major source of jealousy for Azulín.

Padre is a lavender/purple-furred teddy bear who wears religious clothing and large glasses that obscure much of his eyes. He is the military chaplain of the bears and is deeply devoted to their religion and its scripture. Padre is generally stoic and composed, rarely showing strong emotion, and he presents himself as a calm authority figure. He is responsible for introducing Azulín to the religious book containing the prophecy about the “Chosen One,” which becomes extremely important to Azulín’s obsession. Padre believes strongly in the bears’ religious teachings and considers the unicorns evil creatures that must be eliminated. At the same time, he is considerably more patient and compassionate than many of the military characters. He comforts Azulín when he is upset and shows concern for the other recruits. His religious conviction ultimately leads him to accompany the soldiers into the Magical Forest, where he believes God is present.

Sargento Caricias is a large, sturdy teddy bear with a stern face and a military uniform that emphasizes his role as a drill sergeant. Before discovering the bodies, he is confident, loud, strict, and intimidating. He expects complete obedience from the recruits and has little patience for mistakes or weakness. He constantly pushes them during training, demanding that they become stronger and more disciplined soldiers. He is aggressive and harsh, often using his authority to frighten or pressure the recruits into obeying him. he serious demeanor makes him seem intimidating.