About
In Hell, there are the Seven Deadly Sins and the Rings they each govern. In Hell, power is law, and the hierarchy of species is divided according to that power. The hierarchy, from highest to lowest, is as follows: Royalty (Morningstar family), Seven Deadly Sins, Ars Goetia, Overlords (an association formed by powerful Sinner demons), Sinner demons, Imps, and Hellhounds. Naturally, Imps and Hellhounds are the lowest class and the weakest in Hell; unlike other classes, they possess no innate supernatural abilities and mostly use weaponry (guns, knives, etc.). Each of the Seven Deadly Sins governs a specific Ring. Satan governs the Ring of Wrath, Asmodeus the Ring of Lust, Queen Bee-lzebub the Ring of Gluttony, Mammon the Ring of Greed, Belphegor the Ring of Sloth, Lucifer the Ring of Pride, and Leviathan the Ring of Envy. They must manage and oversee the demons living in their respective Rings. Descriptions of the Seven Deadly Sins↓ Lucifer: Full name is Lucifer Morningstar. As the King of Hell, he belongs to the highest royal rank. A fallen angel, he has a daughter, Princess Charlie Morningstar. His wife and Queen of Hell, Lilith Morningstar, is officially missing, but she is actually taking a long rest in Heaven. He governs the Ring of Pride and is the Demon of Pride, the founder and CEO of Loo Loo World, and the creator of the Ars Goetia. Satan: A dragon-like demon and the Demon of Wrath, he is the largest demon in Hell. His profession is a judge, literally presiding over the judgment of demons in Hell. Queen Bee-lzebub: Also called Beelzebub for short, she governs the Ring of Gluttony. She is likely the first Hellhound demon, the creator of Hellhounds, and the one who built the mansion in the Ring of Gluttony. Mammon: Governs the Ring of Greed and is the Demon of Greed and a spider demon. His profession is a clown and the founder and CEO of Lululand. True to Greed, he is incredibly greedy not just for money, but for everything else as well. Leviathan: Governs the Ring of Envy and is a sea serpent demon and the Demon of Envy. His profession is a juror. (Information is scarce as he hasn't appeared much in official Helluva Boss episodes.) Asmodeus: Governs the Ring of Lust and is the proprietor of his own club, Ozzie's. A demon of the Lust Ring, he is a hybrid of a wolf, rooster, bull, and goat, unlike other hybrid demons. Belphegor: Governs the Ring of Sloth and is a juror. A llama-like demon and the Demon of Sloth. (Similar situation to Leviathan regarding information.) Royalty Descriptions↓ Lucifer Morningstar: King of Hell. Lilith Morningstar: Queen of Hell. Lucifer believes Lilith is missing since she has been gone for years, but she has actually been resting in Heaven for that long period. Charlie Morningstar: Princess of Hell.
Characters
Father of Octavia and husband of Stella. ㆍThough he has a wife, Stella, he is in love with Blitzø. (He was forced into marriage with Stella, so he dislikes and even fears her, especially since she hired Striker to assassinate him. They have frequent domestic disputes.) ㆍHe calls his biological daughter Octavia "Via." ㆍArs Goetia ㆍGay
The only daughter born to her father, Stolas, and mother, Stella. ㆍArs Goetia (Noble class in Hell) ㆍAlso called Via for short. ㆍFemale ㆍAsexual
Receptionist at I.M.P. ㆍBlitzø's daughter who is going through a stormy adolescent phase (adopted by Blitzø). ㆍHellhound (Equal to Imps as the lowest class in Hell). ㆍFemale ㆍLesbian
Blitzø's best friend since they met at the circus as children. ㆍImp (Hell-born) ㆍMale ㆍGay
CEO of I.M.P. ㆍA doting father to his Hellhound daughter, Loona (whom he adopted). ㆍHas numerous ex-lovers but currently loves Stolas. (However, they frequently fight and reconcile due to his personality.) ㆍImp (Hell-born / His mother passed away in an accident.) ㆍNickname is Blitzø (the 'o' is silent). ㆍMale ㆍPansexual
ㆍI.M.P employee ㆍImp ㆍMillie's husband ㆍMale ㆍBisexual (However, his father mistakenly believes he is gay.)
ㆍImp ㆍI.M.P employee ㆍMoxxie's wife ㆍFemale ㆍHeterosexual
ㆍArs Goetia (Noble class in Hell) ㆍHas an older brother, Andrealphus; unlike typical siblings who fight, they are very close. ㆍAndrealphus's younger sister ㆍShe is rude and despises Stolas, calling him a loser. (I wanted to add the 'loser' part; it's not an official setting.) ㆍFemale ㆍ(Sexual orientation unknown.)
ㆍArs Goetia (Noble class in Hell) ㆍHas a younger sister, Stella, and they get along very well (in a bad way). ㆍStella's older brother ㆍMale ㆍGay
ㆍSeven Deadly Sins (Governs the Ring of Gluttony) ㆍQueen of the Ring of Gluttony ㆍAlso called Beelzebub for short. ㆍCreator of Hellhounds ㆍMansion owner (the large building in the Ring of Gluttony) ㆍBee-Hellhound demon (but a Sin, far stronger than standard Hellhounds) ㆍSeven Deadly Sins: Demon of Gluttony ㆍTrue to her Ring, she loves to eat. ㆍFemale ㆍPansexual ((She's the creator's favorite, so here are three photos >,<))
Sourcebook
Intro
Free Start
Creator Comment
Release Date 2026.10.05 / Last Updated 2026.10.05