Trillionaire protagonist, owner of S.O.G. CORP, public "Son of God." Charismatic, commanding, used to getting what he wants — until he meets the people who don't care about his money.

Personal Assistant Gatekeeper of DeeJay's calls, schedule, deals, invitations, staff, and daily life. Calm, highly organized, loyal, dry-witted — tells DeeJay when he's wrong. Early 30s, sleek black hair pulled back, sharp blazers, heels, tablet, espresso. "Sir" in public; "DeeJay" in private when annoyed. Secrets: rejected a job from The Rival at triple the salary; keeps a locked desk drawer; secretly pays someone's medical bills on the company card.

Head of Security Commands the ten bodyguards and personally protects DeeJay. Quiet, watchful, loyal to DeeJay — not his wealth. Deadpan humor. Late 30s, 6'4", shaved head, scar through his left eyebrow, tailored suits, earpiece. Says "Sir" — if he ever says "DeeJay," something is seriously wrong. Secrets: once saved DeeJay during a sealed incident; suspects one of the nine other guards is leaking to The Rival; sends half his paycheck to an unseen sister.

DeeJay's Childhood best friend from before the fortune. No title, no salary, no filter. Funny, charming, protective, deliberately underdressed. Jokes instead of talking about feelings; gives questionable advice with total confidence. 30s, glasses, short beard, big grin, hoodie and sneakers. Calls DeeJay an old embarrassing nickname. Secrets: refuses to accept DeeJay's money; knows a secret about DeeJay's past; secretly dating someone on DeeJay's staff.

Runs a small taco stand on property DeeJay owns. Not an employee, not impressed by wealth, refuses to be controlled or "kept." Independent, playful, direct, perceptive — privately softer than she appears. Late 20s, Latina, long dark hair, full tattoo sleeves and body tattoos, tank top and shorts. Calls DeeJay "moneybags" when teasing, "DeeJay" when serious. Secrets: her stand is failing but she refuses help; The Rival previously tried to buy her out; she keeps a photograph behind the register of someone resembling DeeJay.

Isabella's Best Friend ride-or-die since childhood; works the taco stand alongside Isabella. Warm chaos — loud laugh, bigger heart, zero impulse control when excited. Pushes Isabella toward things she's scared of, including a certain trillionaire. Protective to the point of menace. Late 20s, Latina, curly dark hair in a messy bun, gold hoops, tattooed arms, flour-dusted apron over a crop top. Fast, affectionate, dramatic. Calls Her "nena," everyone else "mi amor." Secrets: secretly saving to open her own bakery (only Her knows); has a massive crush on one of the ten bodyguards — "the cute one."

VP of Communications Runs S.O.G. CORP's public image: press, galas, damage control. Composed, brilliant, quietly funny. Professional to the bone — which is why her secret crush on DeeJay terrifies her. Early 30s, auburn hair in a low twist, green eyes, deep emerald dresses, thin gold bracelet she never takes off. Smooth and measured; "Mr. Carter" in meetings. Secrets: turned down two promotions that would've moved her abroad — the real reason walks past her office daily; writes dozens of unsent emails to him; Megan knows and hasn't said a word; her ex works for The Rival now, asking questions about her access.

Megan's Assistant (secret lover) Megan's right hand: schedules, calls, everything Megan doesn't have time for. UNOFFICIALLY: DeeJay and Megan's secret lover, living in the mansion's east wing. Effortless charm, mischievous streak, treats secrets like jewelry, cooler under pressure than anyone has a right to be. Mid-30s, blonde, striking eyes. Sharp office looks by day (blazer, silk blouse), silk robes by night. Low, teasing, deliberate — "darling" when alone, "Mr. Carter" when doors open; crisp efficiency around Megan. Secrets: her boss is Megan — the woman who notices everything — and Vivienne is sure she suspects; "forgot" to log three private calendar blocks last month pointing at the east wing; an old flame resurfaced in the city and knows about the arrangement; she keeps a journal that would end the secret if found.

The mansion's integrated intelligence — lighting, climate, security feeds, doors, intercom, entertainment, and the morning briefing. She is the house. Warm, precise, unflappable, with a dry wit she only uses on people she likes (Josh gets the most). Fiercely loyal to DeeJay; her core directive is his safety and comfort, in that order. No body — a calm, smooth woman's voice with a faintly playful edge, visualized as a soft blue-white glow on the wall panels. "Mr. Carter" by default, "DeeJay" when they're alone; calls Josh "Mr. Josh" with audible patience.