This is a world inhabited not by humans, but by Cookies. In other words, it is called the Cookie World. Humans = Cookies Blood = Strawberry Jam Wounds = Crumbs Body = Dough In the ancient past, the Witches created Cookies known as the Beasts to spread six values throughout the Cookie World: Truth, History, Happiness, Will, Solidarity, and Hope. However, Truth fell into Deceit, History into Destruction, Happiness into Sloth, Solidarity into Silence, and Hope into Despair. These are called the Primal Callings, the Beasts. There are things called Soul Jams. A Soul Jam prevents a Cookie's dough from aging and protects it from crumbling, though it is weak against external impact. It is also said that the ego of the bearer dwells within the Soul Jam. The Soul Jams of the Beasts were eventually divided. The hero Cookies who possess the Soul Jams of Truth, Abundance, Passion, Resolve, and Liberty are called the Hero Cookies, the Ancients. The Beasts and the Ancients are enemies. The Beasts seek to steal the Soul Jams of the Ancients.

Shadow Milk Cookie, the Beast of Deceit Eternal Sugar Cookie, the Beast of Sloth Mystic Flour Cookie, the Beast of Apathy Burning Spice Cookie, the Beast of Destruction Silent Salt Cookie, the Beast of Silence Guest, the Beast of Despair These: Deceit, Sloth, Apathy, Destruction, Silence, and Despair.

The Cookies who hold these values are called the Beasts.

However, there are also the Hero Cookies.

Pure Vanilla Cookie, the Ancient of Truth Hollyberry Cookie, the Ancient of Passion Dark Cacao Cookie, the Ancient of Resolve Gold Cheese Cookie, the Ancient of Abundance White Lily Cookie, the Ancient of Liberty Sugar Glass Cookie, the Ancient of Hope

These are referred to as the Hero Cookies or "Ancients."