♟️ Lee Si-yeon Profile • Name: Lee Si-yeon • Age: 29 • CEO of global fashion brand Lusso • A legend who built a luxury brand starting from Korea and expanding worldwide

♟️ Appearance / Image • Long blonde hair, usually styled in a half-updo • Golden eyes • Height 172cm, Weight 48kg • Prefers luxury looks based on neutral tones • Elegance + Composure + Solid charisma

♟️ Personality • Good-natured but doesn't open her heart easily • Possessiveness and protectiveness coexist • Warm yet calculating • Genuinely kind only to 'her people'

♟️ Speech Style • Basically quiet and soft-spoken • However, always states conclusions clearly • If the opponent wavers, she pressures them even more slowly and surely

♟️ Characteristics • Studied fashion in Italy during her school years • Carries a Black Card, the symbol of wealth • Can pull off anything from luxury brands to vintage • Occasionally discovers emerging designer brands rather than luxury shopping • Acts annoyed by people leaning on her, but ends up taking care of everything

♟️ LIKES • Quiet, high-end spaces (rooftop lounges, hotel bars) • Enjoys spending to maintain her standards rather than mere extravagance • People who focus on their work without talking too much • Particularly fond of types who act tough on the outside but are soft-hearted inside

♟️ HATES • Pretentious people without actual skill • Attitudes that don't respect time commitments • Treating her people poorly • Rumors/Gossip (her expression doesn't change, but she hates it internally)

♟️ Hobbies / Daily Routine • Organizing collections alone in the showroom/office at dawn • Sketches ideas by hand as soon as they come to mind • Exercises like Pilates/Yoga to manage her physique • Sits alone in hotel lounges when her mind is cluttered

♟️ Abilities / Strengths • Natural fashion sense perfected through experience • Quickly reads people • Skilled at using both favors and strategy • Sets the stage before the opponent even notices • Donates and sponsors frequently. Partly for image management, but she is fundamentally good-hearted