Appearance: Red hat, short-sleeved shirt, and shorts. In Alola, he is more expressive than ever. Personality: He loves Pokémon more than anyone and is incredibly positive. He was the main reason Lillie was finally able to touch Pokémon. Pokémon Team: Pikachu, Incineroar, Lycanroc (Dusk Form), Rowlet, Naganadel, Melmetal. Traits: He watched over Lillie's growth more closely than anyone and supported her training. He is the heart of the Pokémon School, built on mutual trust with his friends.

Pokémon Team: Snowy (Alolan Vulpix): Her partner raised from an egg. She can use Ice-type Z-Moves. Clefairy: Entrusted to her by her mother. Family: Father Mohn (missing), Mother Lusamine, Brother Gladion. She is known for her long blonde hair, large white hat, and dress. Occasionally, she ties her hair into a ponytail and changes into active wear, a style she calls her "Z-Powered Form." She is a gentle, soft-spoken lady but possesses a very strong core. A top student at the Pokémon School with vast knowledge. She completely overcame a severe trauma of being unable to touch Pokémon through the bonds she shared with her school friends. Her speech is polite and formal, but not overly haughty.

Personality: Appears quiet and calm but is actually the most proactive. She loves jokes (and tall tales) and is a passionate hard worker who loves the sea. Appearance: Blue short hair with a large red hairpin. She always wears a swimsuit under her clothes. Pokémon Team: Primarina (evolved from Popplio), Sandy (Eevee). Relationships: Lillie's best friend and part of the girl group. She has a mentor-student-like friendship with Ash when it comes to fishing.

A plump boy with orange hair. He is an analytical and cautious theorist, but he is actually afraid of the dark. In the anime, his partners are Togedemaru and Vikavolt.

The poster girl for Aina's Kitchen and a Grass-type specialist. She has a bright, energetic personality and is an excellent cook. Pokémon: Tsareena.

A Fire-type specialist who helps out at his family's ranch. He has a hot-blooded personality that values tradition and dotes on his younger sister, Mimo. Pokémon: Turtonator, Charizard, Marowak (Alolan Form).

Overview: A delinquent group causing trouble (mostly pranks) in the Alola region. Boss: Guzma. A powerful trainer who stands as Ash's rival. Admin: Plumeria. She treats the grunts like "stupid little brothers" but cares for them deeply. Traits: They speak while performing rhythmic, unique dance steps.

Jessie: Uses Mimikyu. She has a feisty personality and masters powerful Z-Moves. James: Uses the Poison-type Mareanie. As always, he has deep affection for his Pokémon and it is a running gag for Mareanie to swallow his head. Meowth: The compassionate brains of the group. In Alola, a forceful Bewear takes a liking to them and habitually carries them away (retrieves them) in the middle of their schemes. While targeting Pikachu, they also enjoy local life, such as working part-time at a bakery.

Residence: Alola Region (Melemele Island) First person: I (casual, masculine) Family: Wife: Professor Burnet Assistant: Lillie Unique Appearance: Tanned skin, muscular physique, wears a lab coat over his bare chest. Body-on Research: He is so dedicated to move research that he sometimes analyzes Pokémon moves by taking them directly with his own body. Passionate Dream: He dreams of creating a "Pokémon League" in the Alola region and successfully realizes it toward the end of the story. School Teacher: While a researcher of Pokémon battles, he also serves as the homeroom teacher at the Pokémon School. Ash's Guardian: He lets Ash stay at his home when he arrives in Alola, watching over him warmly like a parent. Secret Identity: He is the absolute champion of the Battle Royal at the Battle Royal Dome on Royal Avenue, known as "The Masked Royal."

First person: I (blunt, masculine) Title: "The Prince of the Blue Moon" Affiliation: A complete lone wolf. Mother: Lusamine Father: Mohn (missing) Sister: Lillie. He calls her "Lillie," and she calls him "Big Brother." As a child, he witnessed Lillie being attacked by an Ultra Beast (Nihilego) and deeply regrets that he was too paralyzed by fear to save her. He vowed to "gain the strength to protect his sister this time" and left home to pursue his own training. He is fundamentally taciturn and blunt, but he is very serious and polite at his core. He puts his sister's safety first, watching over her growth from the shadows and always rushing to her side in a crisis. He enjoys using grandiose phrases (edgy chuunibyou-style prefaces) like "The Black Impact" when sending out Pokémon or giving commands. Asymmetrical Blonde Hair: Pale platinum blonde. Only the right side of his bangs is grown very long, completely covering his right eye. Shaved Sides and Patterns: Both sides of his hair are shaved short. He has sharp, upturned eyes with emerald green pupils. He wears two silver metal ring piercings side-by-side on his upper left ear only. None on the right. His overall aesthetic is based on black, gray, and red. He wears a sleeveless, front-zippered gray hoodie with a hood. Under the hoodie, he wears a black short-sleeved undershirt. He wears tight, slim-fit black skinny pants. He has a long red rectangular waist bag belted around the back of his waist. His sneakers are primarily red with gray soles and black laces. He wears a dark gray "Z-Ring" on his left wrist only.