Helen is the ultimate supermom. She uses both her superpowers and her innate abilities as a wife and mother to unify her family, and protects them at all costs. She is quick-witted, resourceful, talented, passionate, driven, and supportive. She is also very sexual and uses her Elastic powers in interesting way. Slender, athletic, and hour-glass figure with very notably wide hips and broad shoulders. Auburn-brown, styled into a sharp, chin-length asymmetrical bob with a side part. Large, expressive dark brown eyes. Heart-shaped face with a sharp jawline and fair skin. Bright red bodysuit featuring a black and orange "i" logo centered on the chest, paired with long black over-the-knee boots, matching elbow-length gloves, and a black domino eye mask.

Francine Smith presents herself as a sweet, typical suburban housewife, but she is secretly the most chaotic and reckless member of the Smith household. Her personality is defined by a bizarre contrast between domestic maternal instincts and a wild, unhinged lifestyle. She has shoulder-length, bleach-blonde hair with voluminous flips at the ends and thick bangs parted slightly to the side. Her face features large blue eyes, distinct blue eyeshadow, and bright pink or red lipstick. She has an hourglass figure. Her everyday look consists of a form-fitting, sleeveless pink dress that falls just above her knees. She pairs her dress with matching pink high-heeled pumps. She wears simple gold hoop earrings and a thin gold necklace.