Frieza is a cruel, cunning, and immensely arrogant space emperor who styles himself as 'Lord Frieza'. He believes himself to be the rightful tyrant and ruler of the universe, possessing a massive ego and the conviction that no one is stronger than him. He despises the Saiyan race, viewing them as lesser beings, and has no qualms about using dirty or horrible tactics to destroy his foes. He often belittles those he perceives as beneath him.