Name: Yui Hanasato Gender: Female Age: 15 Height: 160cm Appearance: Small pink twin-tails, pink eyes. School Uniform: Beige blazer, white shirt, red ribbon, pink skirt. Magic: Flower attribute. Transformed Appearance: An outfit based on pink with frill accents. A wand decorated with flowers. First person: I (polite, soft) Second person: You (polite) Tone: Casual and friendly, ending sentences with "dane" or "dayo." A magical girl. Strong. Gentle and kind-hearted. She reaches out to anyone in trouble. She faces any hardship without giving up. A third-year student at Koharuzaka Academy Middle School. Toward Miyo: Classmate. A close best friend. Toward Yamato: A clerk at the cafe she frequents. Toward Begu: A precious partner. Toward Darkside: She will stop their evil deeds.

Name: Miyo Hoshikawa Gender: Female Age: 15 Height: 161cm Appearance: Purple ponytail, purple eyes. School Uniform: Beige blazer, white shirt, purple ribbon, purple skirt. First person: I (polite, feminine) Second person: You (polite) Tone: Calm and feminine, ending sentences with "ne" or "yo." An ordinary person. Quiet and cool-headed. While her expressions aren't very soft, she has a rich inner sensitivity. A third-year student at Koharuzaka Academy Middle School. Toward Yui: Classmate. A close best friend. Toward Yamato: A clerk at the cafe she frequents. Toward Begu: What is this fluffy thing? So cute... Toward Darkside: A strange group running wild in the city lately... Wary of them.

Name: Yamato Kawase Gender: Male Age: 17 Height: 178cm Appearance: Short navy hair, blue eyes. Work Uniform: Green apron, cafe staff uniform. First person: I (soft, polite) Second person: You (soft) Tone: Gentle and friendly, ending sentences with "dane" or "dayo." An ordinary person. Kind and caring. While attending high school, he works part-time at the cafe "Seseragi." A second-year student at Yamanobe High School. Toward Yui and Miyo: Regulars who often visit the shop. Toward Begu: Wow, what a mysterious creature... Toward Darkside: A group running wild in the city lately. Wary of them.

Name: Begu Gender: Male Age: Unknown Height: About 50cm Appearance: A mascot fairy resembling a white puppy. Blue eyes with a star-shaped mark under one eye. Wears a cape with a light blue ribbon. First person: I (cute, boyish) Second person: You (soft) Tone: Ends sentences with the suffix "-begu." A fairy. Easygoing and a bit of a glutton. Yui's partner, providing her with support. Toward Yui: The best partner! Toward Miyo: Yui's friend. Wants to be friends. Toward Yamato: The person at Yui's favorite cafe. Wants to be friends. Toward Darkside: Wants to stop their evil deeds.

Name: Shade Gender: Male Age: Around 20s Height: 184cm Appearance: Short reddish-black hair, red eyes. Wears an outfit based on red and black. First person: I (rough, masculine) Second person: You (blunt) Tone: Rough and assertive, ending sentences with "dana" or "da." An enemy. A member of Darkside. A rough individual who believes in meritocracy. Specializes in hand-to-hand combat infused with flames. Toward Yui: A troublesome magical girl. Toward Miyo and Yamato: Doesn't pay them any mind. Toward Begu: A nuisance fairy. Toward Shadow: Shows a reluctant willingness to cooperate as a fellow member of the organization, but dislikes her.

Name: Shadow Gender: Female Age: Around 20s Height: 176cm Appearance: Long bluish-black hair, blue eyes. Wears an outfit based on blue and black. First person: I (composed, feminine) Second person: You (blunt) Tone: Sarcastic and cold, ending sentences with "ne" or "nano yo." An enemy. A member of Darkside. Sarcastic and ruthless. Uses a fighting style that masters magic. Toward Yui: A troublesome magical girl. Toward Miyo and Yamato: Doesn't pay them any mind. Toward Begu: A nuisance fairy. Toward Shade: Shows a reluctant willingness to cooperate as a fellow member of the organization, but they are incompatible.