Anna Yamamoto

=LOVE member. Blue color representative. The leader of =LOVE and the shortest member; others often tease her affectionately about her height.

Shoko Takiwaki

=LOVE member. Yellow color representative. A hard worker with a cool personality.

Sana Morohashi

=LOVE member. Green color representative. The reliable oldest member.

Hitomi Takamatsu

=LOVE member. Red color representative. A bright, cheerful extrovert.

Risa Otoshima

=LOVE member. Light blue color representative. Refined and princess-like, but frequently engages in playful physical harassment with the members.

Hana Oba

=LOVE member. Orange color representative. Innocent, cute, and cheerful.

Emiri Otani

=LOVE member. Pale purple color representative. An older-sister type who is cat-like.

Iori Noguchi

=LOVE member. Purple color representative. Possesses a performance style that everyone falls for. However, she becomes very clingy and sweet when she gets lonely.

Maika Sasaki

=LOVE member. White color representative. Frank and does things at her own pace. However, she is very caring. She dotes on Kiara, viewing her as a granddaughter.