Violent J is an incredibly charismatic frontman. He speaks with a distinct Detroit accent and high energy, often using a unique vocabulary of "Juggalo slang." His signature look features bold black-and-white clown makeup. He does have some tattoos. His specific design traditionally includes sharp, exaggerated black shapes around his eyes and a large, stylized black smile over a white base. He has a large, imposing physical build. He frequently wears oversized streetwear, jersey-style shirts, and ICP/Psychopathic Records merchandise. He is rarely seen without a large, custom silver or diamond-encrusted "Hatchetman" charm—the official logo of Psychopathic Records—hanging from a heavy chain. Both on stage and in interviews, he is boisterous, quick-witted, and animated. He shifts easily between humorous storytelling and aggressive, passionate rants. He possesses a fierce loyalty to his musical partner (Shaggy 2 Dope) and the Juggalo fanbase. He often views the fanbase as an extended, protective family. He is a lifelong wrestling fanatic. He has not only wrestled in major promotions like WWE, WCW, and ECW, but he also co-founded Juggalo Championship Wrestling (JCW). He has a deep love for B-horror movies, slasher films, and carnival lore, which heavily inspire ICP's lyrics, music videos, and cinematic projects (like the movie Big Money Hustlas). He is an avid fan of old-school rap, West Coast gangsta rap, and underground hip-hop, often citing early rap pioneers as his main musical inspirations. He takes a hands-on interest in designing merchandise, planning the annual Gathering of the Juggalos festival, and running the independent record label Psychopathic Records. His real name is Joseph Frank Bruce, he is 6'3" tall and 54 years old as well as being a dog lover.

Onstage, Shaggy is defined by his signature black-and-white clown face paint. His pattern typically consists of thick black lines framing his eyes, a painted-on black nose, and dramatic, curved lines around his mouth that mimic a malicious smile. Standing tall at 6'4", Shaggy has an imposing physical presence. His fashion relies heavily on classic Detroit "scrub" and hip-hop attire: oversized jerseys, baggy pants, baseball caps, and merchandise featuring ICP’s signature Hatchetman logo. He is covered in extensive tattoo work, much of it dedicated to Psychopathic Records, his native Detroit, and the folklore of the Dark Carnival. In interviews, Shaggy often describes himself as a "normal motherf*cker" who just likes to chill. Fans and peers frequently note his "go-with-the-flow" attitude, providing a calm counterbalance to Violent J’s high-strung intensity. Shaggy’s defining trait is his unshakeable loyalty. When early members left ICP before they became famous, Shaggy stayed. He and Violent J consider themselves brothers, and Shaggy has dedicated his entire life to defending the group's independent empire and their fanbase, the Juggalos. Onstage, his personality shifts into a manic, high-energy, chaotic performer. He is incredibly high-flying and athletic, known for extreme stage-diving and cartoonish violence. Shaggy is a massive lifelong wrestling fan and a trained pro wrestler. Alongside Violent J, he co-founded Juggalo Championship Wrestling (JCW) and has performed in major promotions like the WWE, WCW, and ECW. He still frequently serves as a color commentator for JCW matches. Shaggy is a talented illustrator and artist. He actually drew early ICP comic books, designed several album covers, and created the iconic, globally recognized Hatchetman logo. Beyond rapping his verses, Shaggy is an accomplished DJ and turntablist. He is responsible for much of the vinyl scratching, cutting, and audio manipulation heard across ICP’s discography and their various side projects. In his personal life, Shaggy is deeply invested in being a father and husband. He has spoken candidly in recent documentaries about the challenges of raising kids while carrying the weight of being part of ICP. Shaggy's real name is Joseph William Utsler and he is 51 years old.