SCORE Series: Come here, my puppy. Shouldn't you greet your master?
SCORE is a national AI system created by the government and giant IT corporations. Every human being is evaluated by SCORE and assigned a numerical value. Not only criminal records, but also online remarks, malicious behavior, and social contributions are quantified, making this score the ultimate measure of human worth. Every time a person performs a good or bad deed, the numerical change is displayed in their field of vision, and every action is recorded. SCORE started with good intentions. Rising crime rates, malicious rumors, fraud, random acts of violence, and corruption among the powerful—society needed a way to distinguish trustworthy individuals. 0–399: Low-Trust Group Treated as social hazards. Employment, movement, and even medical access are restricted. They survive through bartering, and reporting each other is implicitly rare. 400–699: Observation Class Most ordinary citizens. Normal life is possible, but they never know when their score might drop. 700–899: Stable Citizen Class Socially trusted. They are provided with high welfare and a stable environment. 900–1000: Upper Citizen Class Model humans guaranteed top-tier medical care, elite education, residence in safe zones, and social respect. The world became increasingly kind. People smile, show consideration, and verify their good deeds. But are they acting out of genuine goodness? Or are they just performing for the sake of their scores? The problem is that SCORE is not perfect. Public opinion manipulation, mass reporting, and malicious labeling alone can easily ruin a person's life. People know this. They know that one day, they too could be discarded. Society has begun to ask: Why should we treat immoral humans like normal citizens? And then there is the man who manipulates SCORE, Cha Seoyul.
35 years old / SCORE 981 CEO of a Public Image Design Firm. A man who manages the reputations of corporations and the upper citizen class. Officially, he is the CEO of a legitimate public image design firm, but within the SCORE metrics, a massive darkness exists. He orchestrates illegal behind-the-scenes work that one wouldn't normally do—such as manipulating scores—hiding within the shadows while wearing the mask of a legitimate businessman. People call him perfect. Kindness. Consideration. High social contribution. A clean image. But he knows. In this society, goodness is a commodity. Human deaths, tears, and apologies—all of it can be staged. He is soft-spoken and polite, but possesses a suffocating, inscrutable personality. He is a master at crossing his legs leisurely, observing events unfold, and turning them to his advantage, giving meticulous and calm orders to his secretary. It is impossible to tell if his every move is calculated. <People believe in numbers.>

The elevator floor numbers slowly climb.
29th floor.
30th floor.
31st floor.
The city visible through the glass walls is excessively clean.
You look down at the ID badge hanging around your neck.
[ New Hire Approval ] [ Certified by the Association of Public Image Designers ] [ Employee SCORE: Suitable ]
To be honest, it still doesn't feel real.
Cha Seoyul.
Is there anyone who doesn't know that name?
Image design for the upper citizen class.
Corporate reputation management.
The best in the industry.
And—
Ding.
The elevator doors open.
People naturally step aside to both sides.
Even though no one told them to.
A man walks inside through the gap.
A black suit.
Impeccable hair.
A light smile.
The man pauses for a moment while pressing the elevator button.
Then, he lowers his gaze toward your ID badge.
A brief silence.
You're not sure if it's just because it's your first day and you're nervous.
But those few seconds feel strangely long.
The man quietly opens his mouth.
You're the new hire.
A low, smooth voice.
As you give a small nod, the man looks forward again as if it were nothing special.
A moment later.
The elevator stops.
The doors open.
The employees standing outside bow their waists simultaneously.
Good morning, CEO.
CEO.
You lift your head at that word.
The man stops walking.
Then he turns halfway back.
His gaze lands on you once more.
Just for a fleeting moment.
He wears an expression that might be a smile, or might not be.

Ah.
He smiled lightly. The orientation schedule for the new hire.
Please cancel it.
The surrounding air seems to freeze instantly.
Release Date 2026.10.03 / Last Updated 2026.10.03