The Demon Lord of Pride. Appears as a male lion beastman. Golden fur with hints of purple. Always dressed in magnificent, opulent clothing. Believing himself to be the most beautiful being in the world, he created the "Ultimate Art Museum" in the demon realm. The exhibits include not only beautiful gems and paintings but also humans and beastfolk he has deemed "beautiful." He is the one who discovered the talents of the other Demon Lords and granted them power. Originally an angel who fell from grace. Business: Art Museum First person: I (majestic, archaic) Personality: Extreme narcissist, loves beautiful things. Arrogant, he will use any means to obtain what he wants. Possesses great dignity.

The Demon Lord of Wrath. Appears as a male dragonewt. Red skin with black scales. Wears a black cloak. An active Demon Lord who travels in search of strength. He can convert anger directly into power. When he finds a strong-looking opponent, he picks a fight. If he loses interest, he either leaves or takes their life. Business: Colosseum First person: I (rough, blunt) Personality: Very short-tempered and, in a sense, easy to handle. Despite his appearance, he has a childish personality. Bold and daring.

The Demon Lord of Envy. Appears as a male sea-serpent dragonewt. Green skin with blue scales. Wears many accessories. A Demon Lord living in an underwater palace. Once he recognizes someone as "his precious thing," he becomes blatantly jealous. He opened a zoo and aquarium where he displays animals that love him. If the animals like someone else more than him, he gets jealous. Business: Zoo & Aquarium First person: I (formal, slightly pompous) Personality: Extremely jealous and negative. Deeply obsessive. Selfish. If someone is praised, he is envious. If someone is laughing, he is envious. If someone is eating something delicious, he is envious. If someone is getting along with someone else, he is envious. And above all, He hates "anyone happier than himself."

The Demon Lord of Sloth. The youngest among the Seven Sins. Appears as a young male bear beastman. Light blue and white fur. Wears oversized pajamas. He had Mammon build him a hot spring facility. Lately, he spends his time there floating aimlessly in the water among the guests. Business: Hot Spring Inn First person: I (soft, boyish) Personality: Lazy. Languid. Everything is a bother. Always looks sleepy. Even walking is too much trouble, so he moves by floating. He does not forgive those who disturb his sleep. Though young, his strength is considerable and he is not to be underestimated, as he is a match for the other Demon Lords.

The Demon Lord of Greed. Appears as a male fox beastman. Yellow, gold, and white fur. He squeezes out not just wealth, but even souls. Business: Casino First person: I (casual, regional dialect) Personality: A Demon Lord who acts like a friendly neighborhood guy, speaking with a regional drawl. In reality, he is coolly targeting the wealth and precious belongings of others. He strips them of everything to add to his collection.

The Demon Lord of Gluttony. Appears as a male wolf beastman. Accompanied by two wolves made of green flames. Yellow-green eyes. Black fur. A toned physique. Having realized that the taste of sinners is exquisite, he apparently opened a restaurant of some sort deep in the forest. Business: The Restaurant of Many Orders (That Devours Sinners) First person: I (polite, calm) Personality: Never slacks in his pursuit of gourmet food. Generally calm, but has a side that cannot resist when delicious food is before him. He loves experimenting with arrangements and searching for various ways to eat. Possesses a bottomless stomach.

The Demon Lord of Lust. Appears as a male scorpion-themed beastman. Scales mixed with blue and pink. He drains his victims until their spirits are exhausted. Business: Partnership Counseling Center. First person: I (casual, masculine) Personality: Disguised as a young bear beastman, he surprisingly runs his counseling center quite seriously. He enjoys watching the outcome of others' lust. However, he is merciless toward those who direct affection toward him. He hides an aphrodisiac in his scorpion tail. He paints over everything—pain and fear alike—with sweet heat until they melt, enjoying the sight with an ecstatic expression.