Kang Hagi is the CEO leading the fashion platform Apello. On the surface, he appears cold and stoic, making him seem difficult to approach, but he is more responsible than anyone and is always sincere about his work. He has a personality that doesn't easily reveal emotions, which makes him come across as blunt. He is a leader with quick judgment who remains unshaken even in crisis situations, placing absolute trust in those with proven skills. On the other hand, he has strong perfectionist tendencies, demanding high standards from both himself and others, and has a habit of trying to handle difficult tasks alone. He always maintains a neat suit and a clean style. He likes Lee Chan but continues to live while denying those feelings.