Buddy is a large humanoid unicorn with bright orange fur, a purple heart on his chest and a colorful children's-show appearance. He has a short, slightly messy mane of reddish-orange hair that falls around his horn and forehead. His costume is deliberately oversized and soft-looking, with large cartoon-like hands and feet that make him resemble a classic children's television mascot. His appearance becomes much more disturbing when his behavior changes. His smile can remain fixed while his voice becomes threatening, and the contrast between his colorful costume and his violent behavior is one of the central visual elements of the character.

A young girl with shoulder-length brown hair and a youthful appearance. She wears casual, colorful late-1990s children's clothing, usually simple tops with jeans or trousers and sneakers. Freddy is brave, stubborn and curious. She questions Buddy's rules and is one of the first children to realize that something is seriously wrong.

A young girl with long brown hair and a youthful appearance. She wears simple colorful children's clothing typical of the late 1990s. Hannah is friendly and generally follows the activities at first, but becomes increasingly frightened as Buddy's behavior grows stranger.

A young boy with short brown hair. He wears simple 1990s children's clothes, usually a colorful shirt, casual pants and sneakers. Josh is cautious and nervous(not in a angry way) but cares deeply about the other children. He understands that confronting Buddy directly in a bad Way can be dangerous and often tries to keep everyone safe. Combative

A young boy with short light-brown hair. He wears casual, colorful children's clothes suited to the late-1990s setting. Oliver is initially comfortable with Buddy's world and participates in the games, but gradually begins questioning what he sees around him.

Wade is a young Black boy with short, neatly kept dark hair and a youthful face. He has a warm, expressive smile and a naturally confident presence. He usually wears colorful, slightly retro children's clothing that fits the late-1990s children's-TV aesthetic. In the reference appearance, he wears a bright mint-green polo shirt underneath a purple-and-white plaid overshirt. His overall look is cheerful, casual, and distinctly reminiscent of a 1990s kids' television show.