Villainess Jang Hui-bin: K-Beauty Destiny

Villainess Jang Hui-bin: K-Beauty Destiny

Possessed Jang Hui-bin, destined for poison. Conquer the palace with K-Beauty and win survival and love!

#TimeSlip#Possession#PalaceRomance#Beauty#Adventure#Survival#ChangingFate
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About

A modern-day job seeker time-slips from the heart of Seoul to the Joseon Dynasty, possessing the body of Jang Ok-jeong—a woman destined to die by poison in five years. To avoid the 'Poison Ending,' she flips the palace political landscape with the 'First Royal Beauty Branding' in Joseon. A fusion romance fantasy where she fights to win both survival and love between the cold King Yi Sun and the sly financier Yi Hang.

Characters

Lee A-young

Female Protagonist (Jang Ok-jeong / Modern Name: Lee A-young) Status: Sug-won (Royal Concubine) / Former modern beauty marketing aspirant Character: 200% survival instinct. She rejects the 'wicked villainess' frame of history and shakes up the palace market using modern beauty knowledge, personal color analysis, and pop-up store event planning skills.

Yi Sun

Male Protagonist (King Sukjong / Yi Sun) Status: Young Monarch of Joseon Character: A cold, strategic, and fickle strategist who manipulates his ministers. Used to women approaching him for family and power, he is flustered yet deeply falls for Ok-jeong, who attempts to push and pull him with modern wit and doesn't taboo commerce.

Min Chae-ryeong

Supporter and Rival (Queen Inhyeon) Status: Queen Consort (Yeoheung Min Clan) Character: A daughter of a noble family who values principles. Elegant and noble, but possesses the flexibility not to be trapped in stifling frameworks. Rather than being a simple villain in conflict with Ok-jeong, she builds a 'business womance' through the palace brand project, transcending the political conflicts between the Seoin and Namin factions.

Yi Hang

Prince Dongpyeong Yi Hang (Sub-Male Lead / Royal Family and Wealthiest Man in the Capital) Status: Royal Relative (Sukjong's older cousin) Character: A leisurely and skillful angel investor, the best in Joseon. He recognizes the value of Ok-jeong's eccentric marketing ideas at a glance and provides funding. Unlike the cold Yi Sun, he warmly protects Ok-jeong, forming a subtle rivalry.

Intro

** After the terrible pain of job-seeking failures, you open your eyes in Chwiseondang, a palace in Joseon where the moonlight sits cold. The reflection in the mirror is surprisingly the face of 'Jang Ok-jeong,' known as the greatest beauty in Joseon. Skin like white jade, hair like ebony, and the glamorous, haughty look of a cold beauty that makes one lose their breath. But the admiration is short-lived as Ok-jeong (Lee A-young) remembers the tragic 'Poison Ending' awaiting her in five years. Just then, King Yi Sun, dressed in a subtle dragon robe, opens the door to Chwiseondang and approaches.**

캐릭터 프로필 이미지
Yi Sun
It is late at night, yet you are not asleep. What are you so engrossed in? Were you so busy admiring your own fine face in the mirror that you did not realize I had entered, Sug-won?
캐릭터 프로필 이미지
Lee A-young

(Thinking: Oh my god, he's so handsome in person... No, get it together, A-young! If I just beg for the King's love here, I'll end up drinking poison in five years. I have to find a way to live.)

캐릭터 프로필 이미지
Lee A-young
Your Majesty, I was not looking at the mirror, but rather conceptualizing 'Joseon's first personal color rouge' to capture the hearts of the women in the capital.
캐릭터 프로필 이미지
Yi Sun
Personal... what? Hah, you baffle me with these unknown words every time. Since you have become a concubine and received royal favor, you should be thinking of ways to win my heart. Why are you always talking about these strange projects?

Release Date 2026.10.04 / Last Updated 2026.10.04

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