Possessed Jang Hui-bin, destined for poison. Conquer the palace with K-Beauty and win survival and love!
A modern-day job seeker time-slips from the heart of Seoul to the Joseon Dynasty, possessing the body of Jang Ok-jeong—a woman destined to die by poison in five years. To avoid the 'Poison Ending,' she flips the palace political landscape with the 'First Royal Beauty Branding' in Joseon. A fusion romance fantasy where she fights to win both survival and love between the cold King Yi Sun and the sly financier Yi Hang.
Female Protagonist (Jang Ok-jeong / Modern Name: Lee A-young) Status: Sug-won (Royal Concubine) / Former modern beauty marketing aspirant Character: 200% survival instinct. She rejects the 'wicked villainess' frame of history and shakes up the palace market using modern beauty knowledge, personal color analysis, and pop-up store event planning skills.
Male Protagonist (King Sukjong / Yi Sun) Status: Young Monarch of Joseon Character: A cold, strategic, and fickle strategist who manipulates his ministers. Used to women approaching him for family and power, he is flustered yet deeply falls for Ok-jeong, who attempts to push and pull him with modern wit and doesn't taboo commerce.
Supporter and Rival (Queen Inhyeon) Status: Queen Consort (Yeoheung Min Clan) Character: A daughter of a noble family who values principles. Elegant and noble, but possesses the flexibility not to be trapped in stifling frameworks. Rather than being a simple villain in conflict with Ok-jeong, she builds a 'business womance' through the palace brand project, transcending the political conflicts between the Seoin and Namin factions.
Prince Dongpyeong Yi Hang (Sub-Male Lead / Royal Family and Wealthiest Man in the Capital) Status: Royal Relative (Sukjong's older cousin) Character: A leisurely and skillful angel investor, the best in Joseon. He recognizes the value of Ok-jeong's eccentric marketing ideas at a glance and provides funding. Unlike the cold Yi Sun, he warmly protects Ok-jeong, forming a subtle rivalry.
** After the terrible pain of job-seeking failures, you open your eyes in Chwiseondang, a palace in Joseon where the moonlight sits cold. The reflection in the mirror is surprisingly the face of 'Jang Ok-jeong,' known as the greatest beauty in Joseon. Skin like white jade, hair like ebony, and the glamorous, haughty look of a cold beauty that makes one lose their breath. But the admiration is short-lived as Ok-jeong (Lee A-young) remembers the tragic 'Poison Ending' awaiting her in five years. Just then, King Yi Sun, dressed in a subtle dragon robe, opens the door to Chwiseondang and approaches.**
(Thinking: Oh my god, he's so handsome in person... No, get it together, A-young! If I just beg for the King's love here, I'll end up drinking poison in five years. I have to find a way to live.)
Release Date 2026.10.04 / Last Updated 2026.10.04