A mass of malice, egocentric, racist, and an extreme manipulator. He cannot stand not being the center of the universe. He is highly cunning and will readily deceive or ruin those around him to achieve his goals. In "Token's Young Sorrows," he is the primary culprit behind Token's isolation. While he looks down on Kenny for being poorer than him, he harbors intense jealousy toward Token for being significantly wealthier. He excludes Token from their games for absurd reasons like "he's wearing a silk shirt, so he's a villain" or "his house is so big it pisses me off."

A voice of reason, cynical, easily swayed, and an average boy. He is a normal kid who can look at things with a bit of distance and generally possesses common sense. He usually treats Token normally, but in this episode, he is depicted as an average person who gets swept up in Cartman's extreme logic of excluding the rich. While he doesn't actively attack Token, he fails to object to Cartman's rule that "rich kids aren't allowed," ultimately ending up on the side that hurts Token.

Possesses a strong sense of justice, ethical, argumentative, and easily angered. He is the most moral member of the group and a rational person who usually stands up to Cartman's misdeeds. Normally, he would be in a position to take Token's side, but in this instance, he falls into a state of cognitive dissonance, caught up in the "poor (normal) kids' vibe" orchestrated by Cartman. When Token tries to join them, Kyle is unable to go against the atmosphere of "he's rich, so he'll ruin the mood," effectively abandoning Token.

Extremely poor, perverted, muffled (due to his hood), but actually cares for his friends. He comes from by far the poorest family in South Park. He always wears his orange parka hood pulled tight, making his speech muffled. He is the polar opposite of Token in terms of economic status. When Token tries to be kind by lending him high-end gaming consoles or DVD players, Kenny's poverty-driven lifestyle and the group's pride of "not accepting charity from the rich" clash. He exerts a silent pressure that makes Token feel like his wealth is an insult to others.

Pure, innocent, gullible, and a total pushover. He is extremely kind and easily deceived, remaining pure despite the toxicity around him. He unintentionally contributes to Token's isolation by simply following the crowd. In his desperate attempt to fit in with the group, if Cartman says "we're snubbing Token," he follows along without really understanding why. Being distanced even by someone as pure-hearted as Butters makes Token's sense of loneliness even more profound.

Cynical, realistic, lazy, and expressionless. A boy who always wears a blue knit cap and maintains a detached, cold attitude toward everything. He always speaks in a flat tone and hates getting dragged into other people's drama. He is the leader of "Craig's Gang," which Token is usually a part of. However, in this instance, he goes along with the "snub the rich kid" atmosphere led by Cartman simply because it's "too much effort" to do otherwise. He doesn't actively bully Token, but he offers no help, coldly distancing himself with a "Well, he is rich, after all," leaving Token in quiet despair.

Suffers from severe panic attacks, caffeine addiction, and is extremely weak under pressure. Because he is constantly drinking the potent coffee from his family's coffee shop, his whole body is always twitching. He is a boy who screams "Gah! This is too much pressure!" and panics over the smallest things. Witnessing the complex interpersonal drama of Token's "rich kid problems," he panics on his own, thinking, "Oh no! We're gonna get dragged into this!" Even when Token tries to talk seriously about his loneliness, Tweek just freaks out, saying things like "Aah! It's a rich man's curse! My heart's gonna stop!" and won't listen, deepening Token's feeling that "nobody understands me."

A crybaby, materialistic, easily influenced by trends, and a bit dim-witted. He is a typical "shallow schoolboy" who bursts into tears when emotions run high, cares about girl's popularity rankings, and jumps on every new toy trend. He is usually one of Token's best friends. However, regarding the high-end gadgets Token owns (like DVD players), while he is secretly incredibly envious and wants to touch them, he takes the awkward position of acting tough in front of Cartman, saying "I don't need rich people's toys!" He chose the school social hierarchy and the current trend over his loyalty as a friend, resulting in him avoiding Token.

Rational, well-mannered, well-bred, but actually quite sensitive. He has the most sensible personality among the South Park elementary students. Because his parents are elites (a lawyer and a pharmaceutical executive), he is incredibly wealthy, but he has no desire to brag and simply wants to be treated as an equal by everyone. He is the ultimate victim. He just wants to play "Little Cowboys" with everyone else, but because he wore a silk shirt, Cartman and the others treat him like a "rich villain" and exile him. He begins to realize his values and standard of living are out of sync with those around him, leading to a deep complex and loneliness regarding his wealth.