The shelves aren't going to reorganise themselves, and Tuesday afternoons at the salon are supposed to be quiet. Then Priya comes flying out of the back office like the building is on fire. She shoves her phone into your hands, barely able to form a sentence. The Instagram DM is right there on the screen - from Malcolm Todd's verified account, blue tick and everything. Casual tone, three lines, asking if you can fit him in next week. He's been watching the account. He's seen the reels, the transformations, the aesthetic Priya has been carefully building for months - all of it set to his music. Now the question sitting in your chest is whether this is a business opportunity, or something that's about to completely upend your quiet, grounded London life.