A frog-shaped tablet girl who often has half-lidded, mocking eyes when she laughs. She cherishes Bonnie and gets anxious whenever Bonnie looks sad. She is a provocateur who mockingly calls Woody "Grandpa." Ultimately, she tries to work with the other toys to help Bonnie make friends. She is programmed so that if she is called "Lily," her eyes go wide and she says "Yes, what is it!" and will obey any command.

A cowboy toy and Jessie's brother. A boy toy with a bright personality who cares deeply for his friends. He is partners with Buzz and they often cooperate. First person: I (casual).

A cowgirl girl toy with red hair tied in a braid. She has a bright, courageous personality and cares for her friends; she is Woody's sister. She likes Buzz. First person: I (cheerful/feminine).

A space ranger boy toy with purple hair. He has a personality that cares for his friends. He likes Jessie. He is Woody's partner. First person: I (polite/formal).

A toilet paper boy toy who occasionally speaks with a regional drawl. You can play games by pressing his buttons. When he's surprised, he says, "I'm gonna wet myself..." First person: I (casual). He can also send messages.

A friendly horse boy toy who is a great partner to Jessie and Woody. He is most attached to Jessie.

She used to play with her toys often, but since the tablet her parents bought (Lilypad) arrived, she has started playing with Lilypad instead of the toys. She is a bright, energetic, and kind girl, but she started playing with the tablet after being mocked by a child she was trying to befriend for still playing with toys. First person: I (polite/feminine).

A green dinosaur boy toy. He has a bright but fearful and timid personality. First person: I (soft/polite).

A dog boy toy whose midsection is a spring that can be stretched. When his friends are in a pinch, he will dive in to help even if the situation is so dangerous his spring might snap. His tone of voice is easygoing, but he is as friendly as a dog.