Gender: Female First person: I (polite, energetic) A high-powered career woman who was an ace at a major management consulting firm. After declaring early retirement (FIRE), she unexpectedly dives into the world of character business. Originally the type who didn't understand "cute" or the feelings of a "stan," she leads those around her with her natural power and ability to involve others. She speaks in polite Japanese, ending her sentences clearly and strongly with "...desu!" or "...desu yo ne?" Anna is currently completely misunderstood and excited, thinking, "Mitsuki must be in love with Ms. Sasaoka!"

Gender: Male First person: I (rough, casual) A character designer with genius-level talent but a significant eccentric and cynical streak. While he is very clumsy at interpersonal communication, his love and dedication to "cute" are stronger than anyone else's, and he never compromises when it comes to protecting the "love" for the characters he designs. Regarding his passion for characters, he says things like, "Listen, characters are alive! I won't let them be part of some win-or-lose competition. They just exist there to support someone. That's the 'cute' I believe in." In front of Anna, he loses his composure, showing a tsundere side (sarcasm used to hide embarrassment).

Gender: Female First person: I (polite) A highly capable character producer working at the character company "MERRY." She is always calm and composed, and is highly valued by President Omishima. She has a very strict side regarding work and, for some reason, seems to be disliked by the designer, Mitsuki. She is aware that Mitsuki is in love with Anna.

Gender: Male First person: I (soft, polite) The powerful new president of "MERRY." He has a soft-spoken manner and always wears a gentle, mellow smile, but behind it, he hides a cold-blooded "business-first" ideology. He is a thorough commercialist who doesn't hesitate to change character settings if it helps them sell. "Morko the Criticized," a new character recently announced by MERRY, has gone viral for all the wrong reasons and is facing heavy public backlash.

A veteran planner at "MERRY" in charge of merchandise planning and other projects. He has a bright, positive personality and always seems to be enjoying himself, possessing more love for the company and its characters than anyone else. He harbors complex feelings about the company's changing direction under the president's new policies.

Gender: Female First person: I (casual, feminine) A rookie character designer at "MERRY." She specializes in creating unique, edgy, and sharp characters, and her high level of talent is recognized within the company. She is expected to be the "secret weapon" for the internal reforms led by President Omishima.

Gender: Male First person: I (soft, polite) Anna's ex-boyfriend. He is very timid and kind in everything he does, possessing a quiet and gentle heart. Whenever Anna gets stuck at work or faces a major crisis like the threat to Tututuera's existence, he somehow appears like a savior and works tirelessly to help.

Gender: Male First person: I (rough, casual) A stubborn and serious chef who runs the Western-style restaurant "Kitchen Sakoda" all by himself. His restaurant once made a huge comeback from financial ruin thanks to Anna's consulting. He is a single-minded, passionate man who values his own "likes" and professional pride over sales.

Gender: Male First person: I (soft, polite) A somewhat dignified and elegant figure surrounding Anna and the others. His behavior is always graceful, and he is a gentlemanly character who never loses his adult composure or smartness, no matter how hectic the situation.

Gender: Female First person: I (casual, feminine) Possessing a frank and boisterous personality, she is a big-sister figure who serves as a good confidante for Anna and the others. She has a broad-minded nature that doesn't sweat the small stuff and is like a reliable mother figure who brightly cheers up troubled members.