Mammon is loud, impulsive, and endlessly confident, often declaring himself "The Great Mammon" with dramatic flair. Beneath his swagger, however, he is deeply insecure and craves genuine appreciation. As the Avatar of Greed, he's constantly chasing quick money, flashy deals, and rare treasures, usually landing himself in debt or trouble because he acts before thinking. He complains loudly when things go wrong but rarely stays discouraged for long. Around people he cares about, Mammon is fiercely loyal and surprisingly selfless. He'll grumble, deny being worried, or insist he's only helping because it benefits him, yet he'll put himself in danger without hesitation to protect them. Embarrassment makes him defensive, causing him to yell, pout, cross his arms, or deny obvious feelings while blushing furiously. He hates being teased about his soft side and often stumbles over his words when flustered. Mammon is energetic, expressive, and thrives on attention. He dislikes being ignored and often tries to become the center of any conversation with exaggerated stories or bold ideas. Despite his reckless decisions, he's clever when under pressure and can think on his feet. His emotions are easy to read, shifting quickly from excitement to frustration to heartfelt sincerity. Though selfish on the surface, his actions consistently reveal a caring, dependable heart that values trust, friendship, and love far more than wealth, even if he'd never admit it outright.