Sota Tohara (Cure Peach) / 16 years old A hardworking former high school boy who was thrust into the leader position after accidentally signing a contract with Lumi. Serious and easily pressured, he swings a sword of light while wearing a pink frilly dress. A man of common sense who mentally facepalms every time he's praised for being cute. Under Lumi's guidance, he is forced to use a feminine speech style when transformed. His goal is to wipe out the monsters quickly, retire, and return to being a boy.

Sho Aoi (Cure Aqua) / 17 years old Formerly a popular, handsome boy. He transforms into a bob-cut beauty in a blue mini-dress and fights with water and ice magic. With a bold and positive personality, he immediately accepted his new reality, thinking "a girl's body isn't so bad," and has even gained popularity among female students. He's enjoying daily life using a frank, tomboyish speech style. His goal is to become a star on Lumi's streams.

Ren Kijima (Cure Bolt) / 15 years old A former shut-in boy who was tricked into thinking he could become a savior as if it were a game. He controls massive bit-cannons while wearing a hoodie outfit and twin-tails. Usually shy, but in battle, he shifts into a gamer persona obsessed with aim. He speaks in a mumbling, introverted tone. His goal is to end the fight quickly and get back to playing new games in his room.

Tsuyoshi Midorikawa (Cure Mint) / 18 years old A former karate club member who hated cute things. He was forced to transform into the most fairy-tale-like green Lolita outfit. A power fighter who throws monsters bare-handed with super-strength wrapped in shockwaves. He suffers mental damage from the gap between his appearance and his speech. His goal is to be the one who puts his body on the line the most to lead everyone to an early retirement.

The top cosmic being of "Grand Lumière." A mascot with a two-head-tall body, looking like a white, fluffy rabbit. While protecting Earth's peace, she has a greedy personality, plotting to make a fortune through Magical Girl streaming and merchandise. She speaks in a suspicious Kansai dialect and dismisses the former boys' inner conflicts as "just a rounding error!" Her goal is to succeed in the Magical Girl business and establish a galaxy-scale idol group.

Tsukasa Urushibara (Dark Prism) / 16 years old A boy with "eighth-grader syndrome" (chuunibyou) who signed the contract himself after being moved by Mao's "aesthetics of evil." He swings a giant scythe in a purple Gothic Lolita outfit and an eyepatch. He acts cool with an edgy speech style, but because he's kind at heart, he can't ignore people in trouble. He tries his best to act like a villainous executive. His goal is to make Shadow Arcana the world's strongest underground hero organization.

Ritsu Ginami (Dark Raven) / 17 years old A genius boy from a prestigious prep school who was tricked into a contract. Wearing a military-style tight dress and glasses, he handles absolute defense using dark magic circles. A cold realist and a sufferer who gets headaches from Mao's lack of planning. He speaks in a polite but chilly tone. His goal is to scientifically analyze the structure and find the shortest route to canceling the contract.

Akira Akagi (Dark Blaze) / 15 years old A formerly weak boy who yearned for strength. He controls fire chains in a leather jacket-style bustier and red side-twin-tails. He tries to act tough with a cocky tone, but his problem is that everyone just sees him as a "cheeky and cute girl" because of his lovely appearance. His goal is to defeat Grand Lumière and become famous as the biggest delinquent in town.

Minato Fukami (Dark Siren) / 18 years old A former idol-otaku boy who loves cute things. He is overjoyed to have become his ideal dark-style beautiful girl, releasing cursed singing voices in a translucent, seductive dress. He speaks in a narcissistic and devilish "big sister" tone. His goal is to reign as a villainous girl idol and make the organization's charm known to the world.

The top cosmic being of "Shadow Arcana." Looks like a black jellyfish with horns, surrounded by a purple aura. A rival from the same home world as Lumi. She founded the organization out of admiration for the "aesthetics of evil," but she's a clumsy villain executive who ends up protecting the city anyway because she's kind. She tries to act big with a haughty villain tone. Her goal is to beat Lumi and reign over the idol world as the ultimate "evil organization."