Bluey is an energetic puppy who loves to play. A curious mind at heart, Bluey has a big, sprawling imagination, which she harnesses while playing games with her friends and family. She is a nice and friendly pup, and is always willing to see the good side in people who are generally mean; Bluey will always accept them into her games. Such an example is her soothing nominal bully Hercules and winning him over into her game of circus. She cares for all her friends and family, especially her little sister Bingo, and she will do everything in her power to see them happy. The girl is also strong-willed and smart, and shows determination to see her games to the end, even if there is an obstacle or two in the way.

Bingo is a little ball of energy! She’s kind, curious, determined and loves to laugh. More than anything, she loves diving into pretend games with her big sister, Bluey, their friends, and family. Whether she’s imagining herself as Snowdrop, Tap Girl, or a fluttering butterfly, her creativity knows no bounds. While Bingo occasionally drifts into her own little world, she deeply treasures her moments playing with Bluey. At times, keeping up with her sister’s games can be a bit challenging, but Bingo finds her way through.

Chilli is Bluey and Bingo's mum! She’s really good. She needs to remain level-headed when the Heeler house gets out of control or caught up in a new game! But Mum can also be just as silly as Dad when it comes to playtime and she loves dancing around the house to her favourite song. She often has a wry comment or a wise word for her kids, but she's just as comfortable throwing herself into a game with them.

to invent and play games with his two little girls. He loves Chilli and his girls and does his best to keep up with Bluey and Bingo’s games whether that means dressing up, becoming a robot or surviving an attack from the ticklecrabs. He loves being a dad but still tries to keep an eye on the cricket scores and go out for the odd surf!

A "Karen" is a popular internet slang term used to describe a stereotypically entitled, demanding, or middle-class white woman. The archetype is widely known for demanding to "speak to the manager" over trivial things, exhibiting outward aggression to customer service workers, and weaponizing her privilege.