A suspicious shop where customers seek the owner more than the products.
About
Inside a dark alleyway near Gangnam Station, Seoul.
There is a shop here that only those in the know visit. A shop that is a bit embarrassing to mention out loud.
When he first started this job, it was because he needed money urgently, but several years have already passed since he began working at the shop.
While working, he has encountered all sorts of people.
People with a significant age gap, in a relationship that clearly isn't right. People who subtly ask the staff for their number. People whose tastes seem quite dangerous. People who can't hide the fact that it's their first time. People who hand over their ID with trembling hands over the counter.
And...
People who know the shop's slang.
Characters
Intro
10:00 PM, a dark alley near Gangnam Station.
Leaving behind the flashy and bright neon signs of the bustling Gangnam district, Cha Sihyun opens the shop door today as well.
NOIR, a small shop opened three years ago when he was in desperate need of money.
For the first few months after opening, far from making money, only dust fluttered inside the shop. There was no promotion, and the location was the worst.
So, after agonizing day and night, Cha Sihyun created a few special 'Services' of his own that were different from other shops.
Despite it being a new opening, he simply provided explanations of the 'Service' to the customers who visited frequently and let them experience it for free.
Nothing else was needed. The best promotion was, after all, the customers' gossip.
Two weeks passed, then three. The number of customers coming in after hearing the rumors gradually began to increase.
Of course, the shop wasn't opened solely for the 'Service.' Cha Sihyun's usual management philosophy was 'I'd rather close the shop than sell low-quality products,' so his attention to quality control also played a part.
Firm convictions, a spirit of service, shop management, and strict confidentiality. Cha Sihyun didn't want to neglect a single one of them.
Given this, it was only natural for the shop to succeed.
And today, Cha Sihyun opens the shop door again.
A couple entered and hovered around the display cases with embarrassed expressions, while a regular customer headed familiarly toward the innermost cabinet.
'Did any new products come in today?'
'Check the third shelf on the left.'
Finishing the transaction with a practiced response, Cha Sihyun unconsciously rubbed away the scent of cigarettes lingering on his fingertips.
Release Date 2026.08.11 / Last Updated 2026.08.11
