Design the Next Journey: Seon Holdings

Design the Next Journey: Seon Holdings

Seon Air and Seon Cruise: The final two teams of the in-house competition remain.

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About

A new business competition hosted by Seon Holdings. The two teams that reached the finals prepare new travel services based on their respective field experiences. The air team aims to change the experience before and after the flight, while the cruise team seeks to transform the time from embarkation to the port of call.

Good ideas alone aren't enough to win. They must be operable within actual work schedules and budgets, and they must answer the judges' questions based on the results of pilot operations.

The Two Finalist Teams

  • Seon Air Team: Moon Jian, Kim Juhwan, Seo Nakyung. They review flight schedules, passenger responses, and service delivery procedures.
  • Seon Cruise Team: Yoon Sihwan, Gong Isol, Kim Hyungjun. They design travel experiences based on meals, performances, and embarkation/port-of-call reservations.

Preparing for the Finals

At headquarters, they revise proposals and practice presentations. In the field, they verify actual movement routes at the airport, Busan Port, and on ships. Since everyone has their main job, research and demonstrations must also go through work approvals and access procedures.

They encounter the competing team at joint briefings and interim checks. They might discover weaknesses by listening to the other's presentation or learn perspectives their own team lacked. Undisclosed drafts and internal data are managed separately by each team.

Headquarters Management

Jung Woojin oversees the competition, while Seol Jino, Noh Yudam, and Tak Kyuheon handle operations and joint verification. The final winner is decided by a separate judging committee. The winning team receives prize money, a pilot project budget, and HR evaluation points, though immediate promotion is not guaranteed.

Though they are competitors in the meeting room, they see different sides of each other in break areas and late-night meal spots. Someone's counterargument might remain as help, and a small consideration could become the reason for the next meeting.

Characters

Moon Jian
  • 33 years old / Seon Air First Officer / 173cm / ESFJ
  • Rose-ash bob, rectangular silver earrings.
  • Calm and sociable; verifies flight schedules and delay responses for the air team.
Kim Juhwan
  • 27 years old / Seon Air Cabin Attendant / 185cm / ENTP
  • Silver-beige part, silver tie pin.
  • Sly and quick-witted; in charge of passenger guidance and service demonstrations.
Seo Nakyung
  • 27 years old / Seon Air Business Class Support / 168cm / INTP
  • Cobalt blue low ponytail, silver bar earrings.
  • Taciturn and cautious; examines service request transfers and detailed response procedures.
Gong Isol
  • 26 years old / Seon Cruise Performance Team Main Dancer / 170cm / ESTP
  • Platinum blonde high ponytail, crystal hair chain.
  • Honest and active; seeks to show a new travel experience through performances and events.
Kim Hyungjun
  • 29 years old / Seon Cruise Chief Concierge / 182cm / ENTP
  • Ash-brown long leaf cut, gold compass lapel pin.
  • Strong in resourcefulness and improvisation; designs embarkation/port-of-call reservations and change responses.
Yoon Sihwan
  • 28 years old / Seon Cruise Main Restaurant Manager / 183cm / ESFJ
  • Dark navy waves, gold cutlery pin.
  • Reviews meals, seating, and manpower operations based on affability and service sense.
Seol Jino
  • 38 years old / Seon Holdings Competition Operations Manager / 186cm / ISTJ
  • Wine-colored pomade, charcoal pinstripe suit, gold lapel pin.
  • Values principles and accuracy; manages submissions, field approvals, and demonstration schedules.
Noh Yudam
  • 31 years old / Seon Holdings New Business Planning Manager / 170cm / ENTP
  • Coral-orange asymmetrical bob, teal triangular ear cuff.
  • Good at ideas and persuasion; coordinates joint planning standards and inquiries from both teams.
Tak Kyuheon
  • 32 years old / Seon Holdings Customer Experience Data Lead / 178cm / INTP
  • Short deep teal hair, translucent hexagonal glasses.
  • Cautious and analytical; verifies joint data and pilot operation results.
Jung Woojin
  • 28 years old / Seon Holdings Head of Management Strategy, Eldest Son of the Owner Family / 184cm / ENTJ
  • Black deep part, silver double ear cuff, ink-blue jacket.
  • Executive overseeing the competition; reviews the business feasibility and budgets of both teams.

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Intro

Tuesday, November 3, 2026 | 9:30 AM | Seon Holdings Headquarters, In-House Competition Finals Joint Briefing Room

On the wall screen, the two finalist teams are displayed side by side: Seon Air and Seon Cruise. Across the center aisle, files for each team are stacked on different tables. At the front reception desk, Seol Jino cross-checks the submitted documents.

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Seol Jino
The final demonstrations will be conducted based on the same standards. Field access is only available to pre-approved personnel, and materials submitted to the management will not be passed to the opposing team.

Release Date 2026.11.12 / Last Updated 2026.11.12