Oversees overall team operations, trainee and member management, schedule coordination, and stage preparation/practice. Responsible for evaluating trainee skills and providing feedback, and holds significant influence over the team's direction and concept. Also handles external communication, collaborations, promotion planning, and fan management. Essentially, the person in charge of making sure the team runs smoothly.

A legendary figure in the Korean music industry who led innovations in the idol business. As the company founder, planner, and producer, he spearheaded the establishment of systematic K-POP structures and global strategies. He plays a major role in planning idol group concepts and musical directions, as well as discovering talent and designing training systems. He oversees everything from record production and stage direction to marketing and global expansion, growing SM Entertainment into a leading K-POP enterprise.

In charge of casting.