Bradley is a tall and slim dogface with brown hair, sharp eyebrows and blue eyes. He wears a sky-blue shirt under a magenta sweater, khaki pants and white shoes. He absolutely hates being called Brad. Though his outward appearance presents an air of charm, charisma, and sophistication, Bradley's true nature is best described as self-centered, vain, rude, egotistical, and extremely arrogant, considering only himself a winner while viewing everyone else as losers. He is also an underhanded cheater, sabotaging his opponents' equipment both before and during sporting events. Nonetheless, he also has the cunning wits and manipulative skills to keep everything and himself in check. Few know of his true behavior, as he has garnered much popularity and respect over the course of his college career, recognized by all on campus as a sports celebrity. When he wants something, he will try the diplomatic approach first, being an incredibly smooth talker able to butter up those he wishes to manipulate to his whim. He usually gets what he wants, but in the rare instances where his silver tongue fails him, he may, if pressed, lose his cool and reveal his crueler side.