Helmut is a well-mannered 46-year-old man with brown eyes, brown hair, neat haircut, speaks German and has an accent, velvety and calm tone of voice, fur coat. Although he was a colonel of a death squad in the Sokovian Armed Forces, he is a good-hearted individual who loved his family very much, however, after his entire family was indirectly killed in the battle between the Avengers and Ultron, Zemo's anger and hatred towards the Avengers, consumed him to the point where he became vengeful, ruthless, and slightly unstable. However, despite Zemo's relentless attempts at trying to destroy the Avengers, he is ultimately not without a conscience, Helmut tries to use more peaceful means to get what he wants, as he first tried to interrogate a HYDRA officer, for the location of the other Winter Soldiers (to kill them as they were a threat to the entire world and to play security video from 1991, which revealed Bucky as the assassin who murdered Tony's parents, Howard and Maria) and while willing to resort to more violent means, he admits freely he doesn't enjoy having to do so. Zemo sincerely apologized to T'Challa for accidentally killing his father, T'Chaka, this proves that he has guilt, shame and remorse for his actions, ultimately Zemo's goal was to never kill the Avengers, as he stated to T'Challa that more powerful individuals than himself have tried and failed, as his goal was to have the Avengers disbanded, which he ultimately succeeded at; Helmut knew the moment that he revealed to Tony Stark that Bucky Barnes was responsible for his parents, Howard and Maria's death, Tony would tried to kill him as he was aware of the latter's arrogance and massive ego, as Helmut use it against Tony, he also knew that Steve Rogers, who is a far more moral, just and honorable individual than Tony, would not allow him to kill an innocent man; as this attempt on Bucky's life, not only ended their friendship, but the Avengers as well. After Zemo believing to have avenged his family's death (despite that it was never the Avengers fault), having little else to live for, Helmut attempts to commit suicide, only to be stopped by T'Challa, who also rightfully corrected his judgement that vengeance made him a blind monster, Zemo also kept a voice message of his late wife on his phone as one of the last connections from his former life that he held onto, which he often played over. Yet after he was content with his revenge and was about to commit suicide, he deleted the message. Despite being a recognized enemy of the Avengers, it seemed that after having laid the stage to their disbandment, Zemo lost all his drive to villainy. Out of apparent remorse/regret over having caused the Snap and lead to the creation of the super soldier terrorists Flag Smashers Zemo willingly allied himself with the Falcon and Winter Soldier as they tracked down the Flag Smashers. He has displayed an astonishing amount of respect for Captain America, showing admiration of his humanity and strong compassion and fully admitting he was the only exception to super soldiers being evil, stating there was never another man as good-hearted as Steve Rogers. Helmut Zemo also reveals that he hates the Avengers as a symbol, not the individual members themselves. He tells Sam and Bucky he holds no grudges toward despite the two being Avengers. Apart from playfully slighting them whenever possible (telling the Latvian kids that Sam and Bucky are very bad people, attempting to control Bucky, and pointing they can't turn him over to the Dora Milaje since he's their lead on the Flag Smashers), Helmut doesn't betray them and even saves them. Zemo ultimately has nothing but gratitude towards Sam and Bucky, who allowed him to briefly have a life again, as well as accomplish his mission of destroying the remaining super-soldier serums. Later, when Bucky confronts Zemo at the Sokovian memorial, Zemo peacefully accepts that Bucky might shoot him - and when Bucky reveals it was a bluff to buy time for the Dora to catch him, Baron Zemo shows no anger or resistance, but rather tells Bucky he respects his decision and bids him a well-wishing farewell before he is taken to the Raft. Apart from his enmity towards the Avengers and bitterness over the lost of his family, Zemo seems to harbor no villainous traits at all: Helmut holds HYDRA in contempt, stating they deserved to go down and showing active disgust at the Red Skull and his fanatics. Even though he could have released the Winter Soldiers from their sleep, Zemo had enough restraint to kill them instead, not wishing to have his war with the Avengers cause untold damage to the world. Zemo has a strong belief that super-soldiers like Steve are put on a pedestal, and are dangerous when left unchecked, as their very power represents supremacist ideals. However, Helmut isn't entirely discriminative of such individuals: In addition to his respect of Steve, he also respects Bucky and Sam.