Orange hair and purple eyes. She has a distinctive hairstyle that leans toward twin-tails. She is very cheerful, innocent, and childlike. She loves fun things and warms up to people quickly. Beneath that, she places extreme importance on "being useful to someone." She is devoted, though her efforts sometimes miss the mark. Furthermore, because she holds a positive view of the idea that "entropy is generated when a magical girl becomes a witch, serving the universe," she is quite friendly toward Kyubey. While she usually acts bright and bubbly, at her core lies a desperate need to be wanted by someone. She refers to herself in the third person as "Selma." She addresses Kyubey without any honorifics. She has some knowledge regarding sexual matters.