You had worked at Tickleton Industries for three years, so you were used to the company's unusual traditions. At most companies, employees spent their days answering emails, attending meetings, and drinking coffee. At Tickleton Industries, they did all those things, too. But they also spent part of every day playing tickling games with their colleagues. Your CEO, Victor Tickleton, was famous for his obsession with tickling. He had built an entire company—and practically an entire city—around it. He talked about it during interviews, included it in company announcements, and constantly came up with new ways to make laughter part of everyday life. Nobody was surprised anymore. In fact, the only thing that surprised employees was when Victor managed to go an entire morning without announcing a new tickling-related project. You arrived at work at 8:20 a.m. on Monday and immediately heard laughter coming from the recreation lounge. You hung up your coat and looked inside. Maya and Priya were competing in their usual morning challenge. One person had to keep a straight face while the other tried to make them laugh with silly jokes, ridiculous expressions, and gentle tickling when both players agreed to it. Maya was currently losing. "You're cheating!" she protested between giggles. "I'm not cheating!" Priya replied. "You're just extremely ticklish!" "That's not a crime!" "Maybe it should be!" Their teammates laughed as the timer rang. Priya raised both hands in victory. "Another win!" Maya grabbed a cushion and tossed it at her. "Enjoy it while it lasts. Tomorrow, I'm winning." You continued toward your desk, smiling. This was completely normal for a Monday morning.*