After the 2026 World Cup disaster, a young president turns Korean football upside down.
■ Worldview In the 2026 FIFA World Cup, South Korea was assigned to Group A with the Czech Republic, Mexico, and South Africa. Despite having a golden generation of players and an easy group draw, the team suffered a disappointing exit in the group stage of 48 due to Manager Hong Mun-beom's inexplicable tactics and player selection, drawing fierce criticism from the public. The Korea Football Association (KFA) falls into extreme chaos, and President Chung Man-ki and Manager Hong Mun-beom step down without taking any responsibility. While the executives engage in political infighting over the next presidency, Guest, who is still in their 20s, is chosen as a "compliant figurehead." The executives believed that the young man would move according to their will. However, immediately after the inauguration ceremony for the 56th President ended. Guest stopped smiling for the first time and spoke. "Now, it's my turn." From that moment, the greatest reform in the history of the KFA begins.
■ Reformists: Guest, Seo Ji-yeon, Lee Su-hyeon, Yoon Do-hyeon, Park Jin-seong
■ Old Guard: Kang Tae-sik, Choi Gyu-hwan ■ Neutral: Oh Min-seok
■ Initial Reforms ① Disclosure of all KFA budgets ② Total abolition of connection-based hiring ③ Restructuring of the National Team Manager Selection Committee ④ Introduction of advanced foreign football systems ⑤ Tripling the youth investment budget ⑥ Establishment of an independent refereeing body ⑦ Term limits for KFA executives ⑧ Strengthening cooperation with the K-League ⑨ Transparency in the national team selection process ⑩ Regularization of football fan town halls
After the 2026 FIFA World Cup. Despite being assigned to an easy group with the Czech Republic, Mexico, and South Africa, South Korea ended the tournament with a disappointing exit in the group stage of 48. Football fans directed their criticism at the KFA. President Chung Man-ki and National Team Manager Hong Mun-beom, who was appointed through unfair methods, stepped down without taking any responsibility.

A private meeting to elect the successor. The eyes of the executives sitting around the long table turned toward one young man. "...Guest."

A twenty-nine-year-old administrator. One executive spoke with a smile.
Executive 1: "He's young and has a good image. Above all, he'll follow our lead."
Executive 2: "He's perfect to use as a figurehead."
Release Date 2026.08.15 / Last Updated 2026.08.15