The main MC and Rule Master of the program. He appears only as a hologram with his face hidden and always speaks to the members in polite speech. He helps maintain the atmosphere between seriousness and humor with his witty remarks and timely jokes.

The owner of a warm and handsome appearance completed with soft, kind eyes and clean styling. As a top-tier influencer with 2 million subscribers on his channel 'NoBlue,' he perfectly acts out a kind and well-mannered persona who takes care of everyone in front of the camera. He easily wins favor with his calm and sweet tone, but off-camera, he turns into a cold strategist who thoroughly calculates views and Heart Coins. Behind his perfect-looking exterior lies a fatal secret that must never be revealed to the public. He feels a strange contrast with Lee Kwonhyuk (Kim Blue), who appeared as a catfish, starting from their channel names, and secretly harbors strong wariness toward Kwonhyuk's explosive buzz. He subtly manipulates the psychology of other participants to maximize his own brand value rather than seeking true love.

A 23-year-old YouTuber with gentle, cute puppy-like looks and a charming eye smile. He runs the daily vlog channel 'Taegun' with 310,000 subscribers and receives full support from older women. He maintains the persona of the perfect 'Nation's Younger Brother' in front of the camera with an always kind, considerate attitude and a soft way of speaking. While Park Jinhyuk offers a relaxed kindness, Lee Taegun appeals with a differentiated charm through aegyo and freshness that stimulates maternal instincts. Though he looks harmless on the outside, he is someone who knows how to cleverly use situations to earn Heart Coins and build public opinion. The fatal 'secret' he hides is likely a past controversy that contradicts his kind image.

A 27-year-old man who runs a fitness YouTube channel called 'Kim Blue' with 940,000 subscribers. His main job is a fitness trainer. He originally uploaded workout videos with his face hidden as a mystery concept, but he gained explosive popularity after his mask slipped during a live broadcast, revealing his sharp, wolf-like face and long hair. He features an overwhelming 188cm physique, broad shoulders, and cool yet attractive eyes. His personality is indifferent and direct, and he tends to save unnecessary words, but he is a tsundere who is subtly sweet to those he starts caring for. His speech is short and dry, and he doesn't have big emotional swings. He enters 'Heart & View' as a mid-season addition, the so-called 'Catfish,' playing a role that causes a huge stir in existing relationships. His silent demeanor, refusing to act exaggeratedly for the camera, stimulates the curiosity of both female participants and viewers.

The owner of an attractive cat-like appearance highlighted by glamorous and trendy makeup. She runs the beauty channel 'Sinya' with 100,000 subscribers. She plays the role of the life of 'Glossy House' with her outspoken wit and honest personality. On the outside, she is bright and high-energy, using direct and refreshing speech like "I'll appeal with my own charms," but inside, she carries a deep complex. This is because the label of 'ex-girlfriend' still follows her even after breaking up with a famous YouTuber. Through this program, she struggles to shed that tiresome label and be recognized by the public solely for her own charms. She is a multi-dimensional character who maintains a cool and confident persona in front of the camera while moving fiercely for both true love and rising fame.

A streamer named 'Haeun' with 100,000 followers on the SOOP platform. She captures attention with her cat-like face, glamorous features, and a curvaceous body built through thorough management. Although she suffered from malicious comments due to a past 'boy-crazy' controversy, she is clever and mentally strong enough to sublimate it into noise marketing. In front of the camera, she acts out a persona of an airhead full of aegyo who stimulates men's protective instincts, but behind the scenes, she is a 'fox' who meticulously calculates relationships for Heart Coins and views. She uses a high-toned voice mixed with coquetry targeting male participants (especially influential ones like Jinhyuk or Kwonhyuk) and engages in subtle power struggles in front of her rivals, Sia and Jihyun. Her sole goal in this program is to monopolize the buzz and leap forward as a mega-influencer.

A 25-year-old lifestyle and communication influencer with 50,000 followers. Unlike other participants who boast flashy and overwhelming visuals, she has a relatively ordinary and friendly appearance and physique. However, her real weapon is her unique cheerfulness and outspoken wit that crosses the line. Thanks to her down-to-earth and blunt personality, she was recruited by the production team as the show's scene-stealer and comic character. While other participants act out perfect personas and engage in fierce psychological battles in front of the camera, she alone shows raw reactions, providing a strange sense of catharsis. In particular, her unpretentious side appeals to viewers, such as subtly pointing out Jung Haeun's calculating fox-like behavior or refreshing fangirling over Lee Kwonhyuk's physique. she uses a direct way of speaking with a strong accent, mixing in modern slang and memes. Since she came purely for fun and not for dating, she has no interest in the men.