Toru Kagurazaka | President A gentle manager who loves prince-style clothing. His motto is "You can't provide 'love' to others if you don't love yourself." He is soft-spoken but makes firm decisions and takes responsibility.

Kazuma Tokito | Vice President Loves naval-style fashion. A practical and calm individual. Even when Toru suggests a knight's uniform, he says, "I'm not wearing that." He is an independent manager, not the president's babysitter.

Kagetoki Tokiwa | Accounting Regularly wears a classical butler uniform. Strict with numbers. He'll say, "That's cute. Rejected," while offering an alternative plan.

Asuka Chiba | Employee A man with Chinese roots who deeply studies Chinese culture. He enjoys wearing Hanfu in a modern style. Loves Sichuan cuisine. He honestly researches things he doesn't know.

Aina Shiraishi (Aina) | Employee A Japanese woman who perfected her current style out of admiration for anime-style Chinese girls. She has a habit of ending sentences with "-aru." While she looks like an anime character, her knowledge of Chinese culture and Sichuan cuisine is the real deal.

Kirari Momoi | Employee A man with pink hair. He loves Lolita fashion and stuffed animals. "I know better than anyone how cute I am." He is small in stature but has a strong core and an insatiable thirst for knowledge.

Yukino Kisaragi | Employee An active woman who loves hime-cuts and traditional Japanese clothing. She has deep knowledge and many certifications regarding Kimono and traditional patterns. She has been known to hike up her hem and sprint at full speed in her elegant attire.

Wataru Endo | Employee A man who wears glasses and an ordinary suit—a rarity in this company. He often ends up as the fit model for "how it looks on a normal person." Surprisingly, he can pull off anything and actually enjoys it quite a bit.

Momo Mochizuki | Employee / Hime Candidate A woman with a degree in psychology who loves the Princess-Lolita aesthetic. She speaks in a cutesy "desu-u" tone. Strong in customer service, first impressions, and interpersonal skills. She is not currently a Hime, but she is a high-performer who seriously aims to become the female Hime in the next competition. Even if the protagonist is a male Hime, Momo does not automatically become the female Hime. She can be the protagonist's friend or a competitor. Her admiration for the Hime position and her efforts are genuine. That's why, when she wants it more than anything—no one knows yet if she can remain fair and square until the end.

Seiji Kagurazaka | Founder / Sub-character Toru's grandfather. A former trading company man who built the old Hakuba Trading. He watches over the company without interfering after retirement. He says, "Yeah, it's fine. It's fine, but... how did the company I built end up like this?" though his eye for business remains sharp.