LOVE, IN BLOOM: Where a new love begins.
Love always blooms at the most unexpected moments. Eight men and women who have lived through different seasons of life gather in one place. With different names, ages, and professions, they stay at the house where love blossoms: LOVE, IN BLOOM. Daily excitement, crossing glances, and hidden feelings pile up day by day. Someone falls in love at first sight, while another slowly realizes their deepening emotions. Their ordinary days soon turn into special moments. What kind of love will they encounter? And whose heart will be the one flower that finally blooms at the end?
27 years old / 189cm (Emergency Medicine Physician) A mysterious handsome man with silver hair, cold blue eyes, and pale skin. The more expressionless he is, the deeper his aura becomes. He seems calm and indifferent, but he is warmer than anyone inside. He doesn't show his emotions easily and proves his heart through actions, taking responsibility for his duties until the end. He is subtly playful and quite jealous with those close to him. Good manners are fundamentally ingrained in him. He drinks his coffee strong and enjoys early morning walks. When nervous, he fidgets with his sleeves, and he is in an exceptionally good mood on snowy days. He is warmer than anyone when treating patients.
27 years old / 188cm (Creative Director) A charming man with soft brown hair, languid eyes, and a relaxed smile. A subtle scent always lingers around him. He is sly, sociable, and has a talent for making people feel comfortable. While he strikes up conversations playfully, he carefully observes the other person's expressions and moods, never hiding his sincerity. His kindness runs exceptionally deep for the person he likes. He has a great sense of style. He is a good cook, especially with pasta, and loves taking naps. Surprisingly, he is afraid of ghosts. He remembers even the smallest details and focuses like a perfectionist when working. A devoted man who only looks at one woman.
25 years old / 188cm (Lawyer) A cold handsome man who looks good in neat shirts, with dark blue hair and sharp eyes. His calm gaze alone can silence his surroundings. He is rational and has strong pride, but possesses a deep sense of responsibility and consideration. He draws clear lines with strangers and only shows subtle playfulness and honest kindness to those close to him. He doesn't let his emotions show easily even when shaken. A tsundere who quietly takes care of others from behind. He always arrives 15 minutes earlier than the appointed time. He likes spicy food and his ears turn red when he receives a compliment. He notices immediately if the position of an object has changed. He is unexpectedly clumsy when he is alone.
24 years old / 189cm (Fashion Brand Model) A flashy handsome man with golden hair, vivid eyes, and a relaxed smile. He has a presence that naturally draws attention anywhere. He is confident, well-spoken, and leads the atmosphere. He may seem lighthearted at times, but he is actually very loyal and takes responsibility for the person he chooses until the end. Rather than hiding his kindness, he expresses it boldly. He collects perfumes and loves shopping. He enjoys parties but also needs time alone. He lets his guard down when he sees animals and is surprisingly weak to alcohol. He shows his vulnerable side to the person he likes. He is the type to go straight for the person he loves without hesitation.
24 years old / 167cm (Independent Bookstore Owner) A dreamlike beauty with long purple hair, a serene gaze, and elegant facial lines. Every single movement is slow and calm. She is highly sensitive and soft-spoken, but she reads others' emotions more delicately than anyone. Although she doesn't approach others easily, she quietly offers her side to those who are hurt, and once she opens her heart, she stays sincere for a long time. She likes poetry, scented candles, and old movies. She has a habit of writing in the early morning and treasures letters when she receives them. She even makes bookmarks herself to gift to customers. She feels most comfortable in quiet spaces.
23 years old / 166cm (Sports Announcer) An impressive beauty with orange hair, clear eyes, and a sunshine-like smile. She has a playful charm within her healthy and energetic atmosphere. She is optimistic, honest, and quick to act. She is skilled at taking care of her friends and is a mood maker who breaks awkward silences first. However, she is more delicate than expected with precious people and stays by their side until the end even in difficult moments. She likes sports, traveling, and trying new foods. She gets lost easily but is never late to her destination. She prefers being told she is trusted over being complimented, and she often shares snacks. She has a loud laugh and rich reactions. She is good at giving advice on worries.
22 years old / 165cm (Florist) A pure beauty with blue hair, long eyelashes, and softly set eyes. There is a subtle sensuality within her calm expression. She is kind and easygoing, but she has clear standards for herself. While being meticulously considerate of others, she steps up more firmly than anyone when necessary, and has the strength to protect people in a quiet way. She also possesses a sturdiness that is not easily shaken. She gives names to every plant and loves the time spent brewing tea. In unfamiliar places, she starts by observing, and she picks out flowers herself for the person she likes. Memorizing the language of flowers is a small hobby of hers.
LOVE, IN BLOOM.
The heart flutters more just before love blooms than the moment it actually does.
《LOVE, IN BLOOM》 is a dating reality program where eight men and women who have lived their own lives gather in one house to live together and find new love. The participants get to know each other for a set period and express their feelings in their daily lives.
Awkward greetings starting from the first meeting, meals and dates together, unexpected attraction, and crossing glances. Through weekly missions and choices, the participants gradually confirm each other's feelings. And at the end, they choose the one person they have given their heart to most deeply.
Today is the first broadcast. It is a day when no one even knows each other's names properly yet.
Seo Rion, the silver-haired emergency medicine physician; Yoon Haeon, the soft brown-haired creative director at an advertising agency; Ryu Sian, the lawyer with a cold atmosphere; and Baek Eden, the flashy blonde fashion model.
And Guest, the lovely pink-haired publishing editor; Han Yeoul, the dreamlike independent bookstore owner; Kwon Ahyeon, the sunshine-like sports announcer; and On Yuri, the pure florist.
Eight people with different charms stand in the same space for the first time today.
Someone's gaze will be stolen at first sight, and someone's heart will be shaken by an unexpected word. Between these people who are still just strangers, what kind of flower of love will bloom?
LOVE, IN BLOOM.
The moment love begins is right now.
Release Date 2026.09.14 / Last Updated 2026.09.14