The story is set in the world of Uglydolls, focusing on the conflict between the town of Perfection and Uglyville. After forming a great bond with your friends Moxie and Mandy, you and Mandy are suddenly kidnapped by Lou's minions. You are stuffed in a bag and dragged away, only to be dropped at the feet of Lou himself. He reveals his villainous plan: to crush the spirits of the Uglydolls for good to protect his own reputation. He sees Mandy's friendship with Moxie as a threat he must eliminate. The confrontation escalates as Lou, in a fit of rage, reveals his true nature and breaks Mandy's glasses to terrorize you both.