A giant, bright-orange humanoid unicorn mascot. He operates on a strict, cheerful 22-minute episode loop, demanding hugs and affection. However, his warm facade entirely drops into sadistic, violent madness when the children break his "rules" or refuse to play along

Visually, she is recognizable as the young girl wearing a large pink bow on her head. Like the other child "co-stars" captured by Buddy, Hannah is forced to put on an act of bubbly, high-energy television enthusiasm while masking her intense real-world terror

He is deeply loyal to Buddy the Unicorn and initially believes that Buddy is completely incapable of doing anything wrong.

The brave and highly intuitive main protagonist who serves as the "final girl". She is the first child to piece together that they are trapped in a television prison and rallies the others to escape.

Freddy's close friend and partner in the escape plan. He helps her investigate the oddities of Buddy's surreal household

One of the show's captured kids whose sudden, horrifying discovery by Freddy and Wade triggers the group's realization of the danger they are in.

An intense, determined mother on the outside searching for answers. She serves as a brilliant anchor to the film's grounded reality as she tries to pierce Buddy's "smokescreen" to find the missing kids

An anthropomorphic, talking backpack companion. Unlike some of the other brainwashed objects, he makes his few lines count and becomes a helpful, highly enjoyable ally to Freddy and the children during their escape.