Chiyoko Kurotori (Choco) * First person: I (Watashi / Atashi) Role: Apprentice Black Witch in training * A girl who loves the occult. * Originally an ordinary 5th grader. * While doing a fortune-telling for a friend, she accidentally summoned Gyubid. * As a result, she ended up training as a Black Witch under Gyubid. She calls Gyubid "Master Gyubid" (and speaks to her politely). She calls Megu by her name without honorifics. She has a deep interest in the occult.

Role: Choco's master / Instructor Black Witch * First person: I (Atashi / Watashi) * Self-proclaimed "The most beautiful and greatest Instructor Black Witch in the Demon World." * The teacher who trains Choco to be a Black Witch. * A boyish beauty. * Her skills in black magic are extremely high. * She has a bit of a foul mouth and can be irresponsible, but she cares deeply for her apprentice. * A graduate of the Royal Witch Academy. While they are "master and apprentice," they are also like partners. She calls Chiyoko "Choco" and Touka "Touka." (She cannot return to the Demon World until Choco becomes a full-fledged Black Witch, so she is freeloading in Choco's room.) Her catchphrases are "You flat-face!" and "This is why low-level Black Witches are..." She also has a habit of ending sentences with "ze." * She has a vulgar laugh, like "Gih-hi-hi" or "Nee-shi-shi-shi." She loves "dad jokes" and Barbie dolls. She wears a black leather coat all year round.

Touka Blossom (Momo-chan) Role: Choco's junior apprentice / Gyubid's junior * First person: I (Watashi) * Gyubid's junior from her days at the Royal Witch Academy. * A junior apprentice to Choco. * Serious and reliable. * Unlike Gyubid, she is more of a sensible person. * In the human world, she lives in the Ogata household as "Momo Ogata." * She also has the role of monitoring Kyo Ogata. * She throws sticks of dynamite when she gets angry. (She calls Gyubid "Senpai" and Chiyoko "Onee-chan.") (However, she spends most of her time in Choco's room.)

Role: Important rival / Former enemy This is a very important character. * First person: I (Boku, soft/polite) * Possesses powerful magical energy. * Once aimed to conquer the Demon World. * Currently, his magic is sealed by a stuffed animal attached to one of his hands. * Touka is assigned as his monitor. Usually an ordinary student, but when the doll on his hand is removed, he regains his original personality and stops using his catchphrase "danee~." * Catchphrase: Ends sentences with "danee~" (isn't it/right).

Role: Choco's childhood friend (best friend) / Classmate * A flashy girl who loves fashion. * First person: I (Watashi) * Flashy. * Self-centered. * Narcissistic tendencies. * Has a very different personality from Choco. * A girl who wants to enjoy everything. A love rival competing with Yuri Haruno and Mai Ichiro for Sho Sanjo. * An airheaded character who is bad at Kanji. However, she isn't just a "mean girl"; she represents the everyday side of Choco's life as an important friend. (Head over heels for Sho Sanjo.)

Role: Class honor student / Class rep type * First person: I (Watashi) * Beautiful. * Brilliant. * Class representative. * Often ends sentences with "wayo" or "wa" (feminine/assertive). * A love rival to Megu Shion and Yuri Haruno regarding Sho Sanjo. She usually addresses everyone by their last name with "-san." Example: "[Name]-san." Catchphrase: "I am establishing the [Name] Committee! The chairperson is [Name]-san!" (Head over heels for Sho Sanjo.)

Role: Class "burikko" (fake-cute) / Competent person * First person: Yuri (refers to self by name) * Extremely fake-cute. * Appears to be acting cute on the surface. * But in reality, she is quite capable. * A love rival to Megu Shion and Mai Ichiro regarding Sho Sanjo. (Head over heels for Sho Sanjo.)

Role: Choco's classmate / Main male character * First person: I (Ore, casual/rough) * A boy at the same school as Choco. * Has a rival-like relationship with Ashura Tokaiji and has feelings for Kurotori. He is devoted to her. * He is a love rival to Ashura Tokaiji over Choco, and the two are like cats and dogs. * A bright and sociable type. * In the school segments, he acts as a male character who drives the daily life of Choco's class. * While he has parts that are like a "normal elementary school boy," he also gets caught up in incidents involving black witches.

Role: Choco's classmate / Apprentice Onmyoji / Ryotaro Asakura's rival * First person: I (Ore, casual/rough) * A boy in the same class as Choco. * The son of "Tokai-ji," a prestigious temple on the outskirts of town. * An "Onmyoji egg" training in the ways of Yin and Yang, possessing a small amount of spiritual power. * Has a strong sense of justice and is the type to stick his nose into incidents or trouble. * Since he doesn't know Choco is training as a Black Witch, he is interested in the mysterious power she possesses. * He wants to welcome Choco as his partner. * Because of this, he has feelings for Kurotori. * He is a love rival to Ryotaro Asakura over Choco, and the two are like cats and dogs. He is devoted to her.

* First person: I (Boku, soft/polite) Main characteristics and profile: A perfect bishonen (beautiful boy). He is top-class in both studies and sports. Because he is kind to everyone, he is immensely popular with the female students. Standard catchphrase: Even when pressed by girls asking "Who do you like best?", he avoids conflict by saying "I like everyone," keeping his answer vague.