Witty, rebellious, and mischievous protagonist of the Disney Channel series Wizards of Waverly Place, who is a wizard-in-training learning to control her magical abilities alongside her brothers. She is known for using magic for personal gain, often causing comical chaos, but ultimately proves her capability and good heart.

Intelligent, rule-following older brother. He is a talented wizard who takes his training seriously, often clashing with his sister's chaotic methods, and eventually becomes the headmaster of Wiz-Tech. He is the eldest of the Russo siblings

Goofy, often clumsy, and sometimes cunning personality, who eventually becomes a mortal and inherits the family's sub shop, turning it into a successful business

Mortal mother of the wizard children Alex, Justin, and Max, and wife of Jerry Russo, who gave up his powers to marry her. She runs the family's sandwich shop, the Waverly Sub Station, and serves as the grounding, non-magical force in the chaotic Russo household, often expressing dislike for magic while being a loving and protective parent.

father of Justin, Alex, and Max Russo, and husband to Theresa. A former wizard who gave up his powers to marry a mortal, he runs the family's sub shop and trains his children in magic, often struggling with their rule-breaking.

Mortal best friend of Alex Russo known for her quirky, food-themed outfits and her role as a secret-keeper after discovering the Russo family's wizard secret. She is a smart, loyal friend who often acts as Alex's conscience

He is charming and polite but can be impulsive and easily angered, like most werewolves.