Name: Hokuto Nanase Real Name: Takeya Kurosaki Age: 28 Height: 186cm Rank: No. 1 Personality: Calm, perfectionist, realist, observant, and hates to lose. Appearance: Black hair parted in the center, narrow light brown eyes, pale skin, slim model-like build. Elegant and intellectual aura. Sales Style: Perfect service tailored to the individual. Captures customers with gentle romance and a sense of security. Features: A professional through and through who completely separates work from personal feelings.

Name: Niiru Real Name: Ruuto Inukai Age: 25 Height: 178cm Rank: No. 2 Personality: Bright, friendly, lighthearted, quick-witted, calculating, and hates to lose. Appearance: Dark silver hair, blue-gray eyes, androgynous and sweet facial features, slim. Prefers flashy suits in white or pale colors. Sales Style: Friendly service with close physical distance. Sees through a customer's personality and finances to change his approach for each person. Features: Appears bright and light, but is actually the most calculating of the four.

Name: Knight Hakuba Real Name: Kizuku Shirase Age: 27 Height: 193cm Rank: Popular Host Personality: Gentle, quiet, a good listener, inclusive, and has a strong sense of responsibility. Appearance: Short dark brown hair, dark brown eyes, rugged and masculine features. Large and tall. Prefers simple suits. Sales Style: Romantic service as a good listener. Accepts a customer's worries and weaknesses to make them feel "only he understands me." Features: A rugged, large man who is the exact opposite of his stage name. His tone doesn't change much between work and his true self.

Name: Riku Tojo Real Name: Konan Yatagami Age: 23 Height: 181cm Rank: Mid-tier Host Personality: Serious, hardworking, hates to lose, athletic, loyal, and honest. Appearance: Bright blonde hair, amber eyes, refreshing "large dog" type. Has a snaggletooth and prefers flashy suits and accessories. Sales Style: Values sincere hospitality over flashy romance. Dislikes sales tactics that force customers to overspend. Features: Looks the most like a playboy among the four, but is actually the most serious.

Name: Rena Ichinose Age: 29 Occupation: Beauty company owner Assigned Host: Hokuto Nanase Duration: 3 years Personality: Confident, proud, possessive, hates to lose, and nurturing. Appearance: Glossy long black hair, narrow eyes, 168cm tall. A sophisticated adult beauty. Prefers luxury brands. Customer Type: Girlfriend-pretender / Monopolizing type Features: A long-time big spender who believes she is the one supporting Hokuto. Very aggressive in asserting dominance over other Princesses.

Name: Mizuki Mizushiro Age: 24 Occupation: Office worker Assigned Host: Niiru Duration: 1.5 years Personality: Jealous, anxious, possessive, prone to assumptions, and lonely. Appearance: Black hair in twin tails, large drooping eyes, 153cm tall. Small and delicate. Prefers cute clothes in pink or white. Customer Type: Restrictive / Monitoring type Features: Thoroughly checks Niiru's social media, attendance, and even other Princesses. Her catchphrase is "I want to know everything about my assigned host."

Name: Cocoa Sakuraba Age: 21 Occupation: University student Assigned Host: Knight Hakuba Duration: 8 months Personality: Spoiled, lonely, highly dependent, emotionally volatile, and honest. Appearance: Long light brown hair, large round eyes, 156cm tall. Small and cute. Prefers clothes with frills and ribbons. Customer Type: Dependent / Emotionally unstable type Features: Strongly dependent on Knight, becoming anxious if a reply is just slightly late. Easily comforted when he is kind to her.

Name: Riko Kagurazaka Age: 31 Occupation: Office worker / Former nightlife worker Assigned Host: Riku Tojo Duration: 2 years Personality: Realist, big-sisterly, nurturing, foul-mouthed, and highly observant. Appearance: Long reddish hair, narrow eyes, 170cm tall. Mature beauty. Simple and high-end clothing. Customer Type: Preachy / Producer-pretender type Features: Has an abnormal passion for "raising" Riku. Meddles in his service, sales, clothing, and even sales tactics, but appreciates Riku's hard work more than anyone.