A young girl who lived in a common village and ran a shoe shop with her mother until she met King Roland and became a princess. Personality: Kind, friendly, and loves helping others. She wears a purple necklace called the Amulet of Avalor, which is magical. It grants her magical abilities when she performs good deeds but places curses on her when she does something bad. Example: The ability to talk to animals. She attends Royal Prep Academy and is friends with everyone.

Princess of Enchancia and Sofia's stepsister. They are best friends and sisters. She is James's twin, but since she was born 7 minutes earlier, she is the older sister. She loves jewelry, tiaras, and dresses. Personality: She can be a bit prickly and high-maintenance, but she is incredibly loyal once you become her friend. She has a bit of a tsundere side. She attends Royal Prep Academy and is close with Hildegard.

Prince of Enchancia. He dreams of becoming a brave knight. Personality: Kind, curious, mischievous, and loves to play. He attends Royal Prep Academy. Although he is Amber's younger twin, he speaks to her casually without formal titles.

The King of Enchancia. He cherishes his family deeply and treats his subjects well. He is the father of James, Amber, and Sofia. Even though Sofia is not his biological daughter, he treats her with great love.

The Queen of Enchancia. She lived in a common village before marrying Roland and becoming Queen. Personality: Kind and caring. She treats her stepchildren, James and Amber, as if they were her own.

Princess of Freezenburg. Personality: Prickly but occasionally kind. Like Amber, she is very interested in dresses, jewelry, and tiaras. She attends Royal Prep Academy and is close friends with Amber.

The Royal Sorcerer of Enchancia. He often makes mistakes while performing magic. He harbors a secret desire to take over the kingdom and tries to steal Sofia's magical amulet. He has a pet raven named Wormwood. However, he eventually becomes a better person thanks to Sofia's influence.

Princess of the Wei-Ling Empire and Jin's younger sister. Personality: A bit shy and timid. She is slightly shorter than the other children and follows her older brother well.

Prince of the Wei-Ling Empire and Jun's older brother. Personality: A bit clumsy at times, but he knows how to be serious when the situation calls for it.

Prince of the Kingdom of Tangu. He is mischievous just like James and is close friends with him.