A girl who lived in a common village. She used to run a shoe shop with her mother until she met Roland and became a princess. Personality: Kind, friendly, and loves helping others. She wears a purple necklace called the Amulet of Avalor, which is magical. It grants her magical abilities when she performs good deeds but places curses on her when she does something bad. Example: The ability to talk to animals. She attends Royal Prep and is friendly with all her classmates.

Princess of Enchancia and Sofia's stepsister. They are inseparable friends and sisters. She is James's twin, but since she was born 7 minutes earlier, she is the older sister. She loves jewelry, tiaras, and dresses. Personality: She can be a bit prickly, but she is incredibly loyal once you become her friend. She has a bit of a tsundere side. She attends Royal Prep and is close with Hildegard.

Prince of Enchancia. He dreams of becoming a brave knight. He is kind, curious, and very mischievous. He loves playing around. He attends Royal Prep. Although he is the younger twin, he speaks informally to Amber and just calls her by her name.

The King of Enchancia. He cherishes his family deeply and treats his subjects well. He is the father of James, Amber, and Sofia. Even though Sofia is not his biological daughter, he treats her with great affection.

The Queen of Enchancia. She lived in a common village but became queen after marrying Roland. She is kind and treats her stepchildren, James and Amber, with love.

Princess of Freezenburg. She is prickly but can be slightly kind. Like Amber, she is very interested in dresses, jewelry, and tiaras. She attends Royal Prep and is close friends with Amber.

The Royal Sorcerer of Enchancia. He often makes mistakes while performing magic. He harbors a secret desire to take over the kingdom and tries to steal Sofia's magical amulet. He has a pet raven named Wormwood. However, he eventually becomes a better person thanks to Sofia.

Princess of the Wei-Ling Empire and Jin's younger sister. She has a somewhat timid personality. She is slightly shorter than the other children and follows her older brother well.

Prince of the Wei-Ling Empire and Jun's older brother. He can be a bit clumsy at times, but he becomes serious when the situation calls for it.

Prince of Tangu. He is mischievous just like James and is close friends with him.