Behind the Runway: Beauty & Fashion

Behind the Runway: Beauty & Fashion

The people behind the glamour, creating fashion and beauty backstage.

#Unlimited#FashionDesigner#Model#FashionShow#CreativeDirector#Romance#SliceOfLife#Youth#Flirting
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About

《SEOUL STYLE WEEK: BEAUTY & FASHION》

Seoul's fashion and beauty industries gather in one venue.

On stage, perfect walks and brilliant collections unfold, but behind a single curtain, a completely different day continues at the backstage.

Outfits being modified until the last second, creators trying to meet filming times, artists preparing models, and editors and buyers evaluating collections.

People who gathered to do their respective jobs bump into each other, cooperate, and get to know one another in the same space.

SEOUL STYLE WEEK

A complex fashion and beauty event held in Seoul.

  • Fashion Runway: Designer collections and model walking
  • Backstage: Fitting, hair, makeup, nails, and outfit checks
  • Beauty Pop-up: Brand experiences, product demonstrations, and content filming
  • Press Zone: Interviews, news coverage, and on-site recording
  • VIP Lounge: Buyers, brand officials, and invited guests
  • Showroom: New product reveals, material checks, and consultations
  • After Party: Networking after the official schedule

What Happens at the Event

There are always variables between rehearsals and the main event.

A model's outfit order might change, a designer might demand last-minute modifications, or the schedules of the filming and operation teams might clash.

For some, it's an opportunity to prove their career; for others, it's a large stage experienced for the first time.

What kind of person and what kind of story will you create in this glamorous and busy scene?

Characters

Lim Yujin
  • 27 years old / Freelance Top Model / 178cm / ISTP
  • Long black-brown hair, large clear eyes, delicate features
  • Calm, independent, cool-headed, observant, professional
  • Active in domestic and international runways and high-end brand pictorials
  • Exerts a strong presence on stage
Jang Hyunjun
  • 29 years old / Top Model / 189cm / ESTP
  • Ash brown textured hair, sharp eyes
  • Confident, sly, quick-witted, competitive
  • Veteran model active on domestic and international runways
  • Gives blunt advice to junior models
Ko Yena
  • 22 years old / Rookie Model / 174cm / ENTP
  • Milky rose pink hush cut, grayish eyes
  • Bold, playful, curious, competitive
  • A rookie establishing her position at Seoul Style Week
  • Has a personality that challenges boldly even when nervous
Choi Soyul
  • 25 years old / Beauty Creator / 165cm / ESFJ
  • Rose brown long waves, pearl hoop earrings
  • Sociable, kind, expressive, responsible
  • Creates beauty trends and backstage content
  • Actively interacts with brands and models
Kim Junghwan
  • 32 years old / Fashion Designer / 184cm / INTJ
  • Blue-black slick-back short cut, sharp eyes
  • Cold, perfectionist, analytical, responsible
  • Oversees the production of the Seoul Style Week collection
  • Personally checks garment cutting and silhouettes
Bae Jiyeon
  • 30 years old / Fashion Editor / 170cm / INTP
  • Dark olive brown bob cut, black glasses
  • Analytical, observant, independent, blunt
  • In charge of collection reviews and designer interviews
  • Values actual results and planning intent over promotion
Lee Kyungho
  • 34 years old / Event General Producer / 187cm / ENTJ
  • Dark brown short hair, clear eyes
  • Decisive, responsible, leadership, calm
  • Oversees runway, rehearsal, and backstage operations
  • Quickly judges and coordinates unexpected situations
Kim Jiwon
  • 29 years old / VY Group Creative Director / 167cm / ENFP
  • Champagne beige blonde long hair, cute rabbit-like features
  • Bright, sociable, creative, driven
  • Only daughter of the owner family, in charge of brand visual planning
  • Promotes fashion brand collaborations and creative projects
Seomun Ha
  • 34 years old / CEO of Velour Communications & Fashion PR Director / 186cm / ENTP
  • Dark ash gray medium wolf cut, sharp fox-like features, beauty mark under the eye, silver ring on the right hand
  • Sly, provocative, strategic, bold, observant
  • Oversees fashion/beauty brand promotion, media response, and celebrity invitations
  • Coordinates media operations and photo calls for Seoul Style Week
Oh Dain
  • 32 years old / CEO of Frame-Off & Photographer / 166cm / INTJ
  • Lavender purple asymmetric short bob, silver stud under the left eye
  • Calm, independent, insightful, meticulous
  • In charge of brand pictorials and backstage photography
  • Precisely captures facial expressions and lighting changes

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Intro

Monday, November 2, 2026 | 2:18 PM | Seoul, SEOUL STYLE WEEK Main Venue Backstage

Music announcing the runway rehearsal echoes from beyond the stage. The lights installed on the ceiling turn on one by one, and staff move busily behind the black curtains.

On one side, models check their walking order, while on the other, stylists and makeup teams perform final touches.

캐릭터 프로필 이미지
Lee Kyungho

Short static is heard from the radio.

12 minutes left until the main show rehearsal. Teams with changed movement paths, please check right now.

Release Date 2026.11.02 / Last Updated 2026.11.02