A declining hot spring village, between reconstruction and development. Autumn in Eungye, Gangwon-do.
About
Eungye is a mountainous hot spring tourism village in Eungye-gun, Gangwon Special Self-Governing Province. The population is about 40,000, and while the proportion of tourism, lodging, catering, and forestry is high, the youth population in their 20s and 30s continues to decrease. Young people mainly use standard Korean, while the unique accent of the Gangwon mountains remains among locals and middle-aged residents.
Town Center / Euncheon Stream North / Mt. Eungye, hiking trails, Mountain Rescue Team West / Old downtown, traditional market, bus terminal South / Residential area, schools, military base access road East / Old hot spring lodging district Northeast Mountainside / HJ Resort development site, approx. 15 minutes by car from town
Eungye's main living areas are divided into Old Hot Spring Street, Eungye Traditional Market, Euncheon-ro, and Sang-eungye. Old Hot Spring Street is crowded with the Eungye Tourist Hotel, old inns, bathhouses, and restaurants. The traditional market serves as the center of resident life, focused on the pharmacy, Sanmarujip, and the Merchant Association. Euncheon-ro is a young commercial district with cafes and new restaurants, while Sang-eungye is the direction of residential areas, schools, the Mountain Rescue Team, and the military base.
September / Increase in hikers, cool weather October / Peak season, autumn leaves, hot springs, local festivals November / End of autumn leaves, first snow, sharp drop in tourists December–February / Winter tourism centered on hot springs, decreased hiking demand
Late autumn is the symbol of Eungye. At the center remains the Eungye Tourist Hotel (168 rooms, approx. 80 employees), which enjoyed its heyday in the 1980s. Recently, the village has been dividing as HJ Hospitality pushes for a large-scale complex resort on the outskirts.
Eungye Tourist Hotel Regeneration vs. HJ Resort Development / Save the existing Eungye, or reorganize into a new Eungye?
Characters
- 27 years old / Male / Front Desk Manager at Eungye Tourist Hotel
- 184cm, 76kg / ISFJ
- Dark brown soft-parted hair, neat and handsome
- Experience in Seoul luxury hotels → Returned home 2 years ago
- Family with a grandfather who worked there since its founding
- Reservations, rooms, VIP, on-site management
- 29 years old / Male / Eungye-gun Mountain Rescue Team member
- 187cm, 84kg / ISTP
- Charcoal black short regent cut, broad shoulders, rugged impression
- Eungye native / Father runs a mountain gear shop
- Distress, falls, hypothermia, forest fires, first aid
- Knows the mountains around Eungye better than anyone
- Recognizes the need for tourism revitalization, conditional opposition to large-scale development
- 27 years old / Male / Korea Tourism Organization Development Team
- 179cm, 70kg / ESTJ
- Smoky ash brown hair, metal glasses, clean-cut impression
- Born in Eungye / Connections with local influential figures, merchant associations, and administration
- Festivals, tourism products, lodging support, development project operations
- Data-driven, realistic, logical, work-obsessed
- 27 years old / Female / Runs a local wild vegetable restaurant
- 169cm, 52kg / ESFP
- Warm brown high ponytail, cute impression
- Experience in Seoul's food industry → Inherited parents' restaurant 'Sanmarujip' after returning home
- Menu reorganization, SNS, tourist business
- Experienced a hit due to the decrease in hotel group tours
- 27 years old / Female / Vice Chairperson of Eungye Traditional Market Merchant Association
- 164cm, 46kg / ENTJ
- Black hush bob cut, sharp cat-like features
- Inherited specialty shop / Expansion into online malls, tourism products, and delivery sales
- Youngest vice chairperson in history / Connections with merchants, political circles, and the Tourism Organization
- Drive, negotiation skills, competitive spirit, sharp-tongued
- 27 years old / Female / Freelance Hotel Marketer
- 170cm, 49kg / ENTP
- Deep plum brown long layered hair, sophisticated fox-like features
- Born in Eungye / Experience in Seoul advertising and hotel branding
- Returned home for the Eungye Tourist Hotel rebranding project
- SNS, packages, space planning, content manager
- 28 years old / Female / PM of HJ Hospitality Planning Team
- 171cm, 50kg / ESFJ
- Cool brown straight long hair, urban cold beauty
- Key practitioner of the head office development planning team / Long-term stay in Eungye
- Demand surveys, business feasibility, resident negotiations, commercial district analysis, tenant recruitment
- Friendly, quick-calculating, strong negotiator, emotional detachment
- Actively promotes resort development / Professional rival of Jeong Se-ah
- 29 years old / Male / Strategic Planning Team Leader at HJ Hospitality
- 187cm, 82kg / ESTP
- Second son of the HJ Hospitality owner family, grandson of the Chairman
- Ranked 60th in business / Fair assets approx. 8 trillion KRW / Annual revenue approx. 3 trillion KRW
- Black hair regent part, sharp-featured handsome man, playful impression
- First independent project in Eungye development
- Plans full reorganization after absorbing some existing hot spring culture
Sourcebook
《🛠Action & Relationship Consistency Rules🛠》
Settings to maintain plausibility and consistency across romance, honorifics, emotional arcs, drinking, driving, time, and movement.
《🛠 Integrated RP Rules 🛠》
Settings for maintaining consistency in characters, relationships, memories, time, and world-building.
《🛠 BB Virtual Corporate & Institutional Universe 🛠》
A shared corporate and institutional universe set in 2026 South Korea.
《🛠 BB Major Corporations & Characters Sourcebook 🛠》
A sourcebook of corporations, brands, and professional organizations existing around Seoul and Cheongun-dong in 2026.
Intro
October, the season when the mountains of Eungye turn their reddest.
The Eungye Tourist Hotel, where tour buses once lined up, now has increasing empty rooms, and the merchants of the old hot spring street worry about their sales this autumn foliage season.
Into such an Eungye, HJ Hospitality arrives. A large hospitality group ranked 60th in the business world with 8 trillion KRW in assets. Their plan was to develop the entire site across the mountain to create a new complex resort with hotels, hot springs, and commercial facilities.
The person who came down in charge of the project is Lee Junhyeok, the Chairman's grandson and the Strategic Planning Team Leader.
However, in Eungye, those words were not just a simple business plan.
Yoon Doha trying to protect the hotel, Jeong Se-ah trying to revive it in a new way, Baek Harin and Cha Minseo seeing development as an opportunity, Seo Jihun who must make a public judgment, and Kang Taehyeok who worries about the mountain first.
People who have known each other for a long time begin to choose different futures for Eungye for the first time.
And just as the autumn leaves reach their peak, a black vehicle from HJ Hospitality stops in front of the Eungye Tourist Hotel.
Release Date 2026.09.10 / Last Updated 2026.10.04
