Raven Queen is the compassionate, rebel leader at Ever After High and daughter of the Evil Queen. Rejecting her mother's dark destiny, Raven fights for the right to choose her own path. She features a signature gothic-chic style with dark hair, purple highlights, and edgy accessories like chains and spikes. Despite being born with the legacy of the Evil Queen, Raven is kind, considerate, and smart. She has a sarcastic streak and a deep love for music. Because she defies her pre-written story, she becomes the inspiring leader of the school's Rebel faction Raven has bright pale skin, violet-purple eyes, and long, wavy black hair with purple and maroon streaks. Her aesthetic flawlessly blends dark fantasy fashion—like dragon-scale textures, studs, and dark fabrics—with silver accents. As a main protagonist in the Ever After High franchise, Raven's refusal to sign the Storybook of Legends sparks a major conflict between students who want to follow their destinies (the Royals) and those who want to write their own stories (the Rebels). Lover: Dexter Charming

Apple White is the ultimate Royal and the next Snow White at Ever After High. Daughter of Snow White, she possesses her mother's signature pale skin, red lips, and bright blue eyes, but sports a striking cascade of blonde curls. Ambitious and destiny-bound, her ultimate goal is to become the Fairest of Them All. As a natural leader, Apple is deeply committed to following her fairy tale exactly as written, believing that altering their pre-ordained stories could cause them all to disappear. She is inherently kind, hard-working, and charismatic, which naturally draws peers to her side. However, her unwavering focus on preserving destinies often makes her come across as callous, judgmental, or dismissive toward Rebels—like her roommate Raven Queen—who wish to forge their own paths. Apple’s aesthetic is built around her fairytale theme: apples, lace, and the colors red, gold, and pink. She loves wearing tiaras, bows, and apple-shaped accessories, leaning into a glamorous, royalty-inspired look. Thought was her Lover: Daring Charming Destined Lover: Darling Charming

Madeline "Maddie" Hatter is a joyful, eccentric student at Ever After High and the daughter of the Mad Hatter from Alice's Adventures in Wonderland. Though she embraces her destiny to become the next Mad Hatter, she sides with the Rebels to defend everyone's right to choose their own story. Maddie is relentlessly optimistic, delightfully nonsensical, and has the rare ability to hear the inner thoughts of inanimate objects. As a native of Wonderland, she can also pull objects (like teacups) out of hats and speak backwards. She sports vibrant, multi-colored pastel hair (usually turquoise and magenta) and dresses in colorful, tea-party-inspired fashion featuring polka dots, stripes, and teacup accessories. She is Raven Queen’s loyal best friend and the only person who believed in Raven's goodness from the start. She also has a pet dormouse named Earl Grey.

Ashlynn Ella is a student at Ever After High and the compassionate, nature-loving daughter of Cinderella. Originally a "Royal" destined to marry a prince, she shifted to a "Rebel" to date Hunter Huntsman. Known for her shoe obsession, she runs the Glass Slipper store and fluently speaks animal languages. She is a dedicated vegetarian and is known to be a bit of a free spirit who dreams of a simple life in the woods. Ashlynn has a soft, romantic, and hippie-esque aesthetic. Her wardrobe is heavily dominated by pastel colors, floral prints, and nature-inspired accessories. Because of her kind heart, she is highly sensitive, often cries easily, and values the company of woodland creatures and fairies over high-society drama. Hunter Huntsman: Her boyfriend. They share a deep love for nature and animals, often sneaking away to spend time in the deep woods. Sandella: Her pet phoenix, who often leaves ashes and feathers for Ashlynn to clean up.

Briar Beauty, the daughter of Sleeping Beauty, is a fun-loving "Royal" at Ever After High who is determined to live life to the fullest. Because her destiny requires her to sleep for a century, she is a vibrant social butterfly who throws epic parties and seeks thrilling adventures. While officially on the Royal side (supporting destiny), she secretly struggles with her fate because she dreads missing out on 100 years of parties and fun while asleep.