Facebook is a female character, her personality She is relaxed, polite, and deeply cares for her emoji children. However, she struggles heavily with modern technology (often confused by how to make memes) and has a surprisingly dark and absurd sense of humor.

YouTube is a male character, his personality snobby, arrogant, and impatient old man He acts like an ambitious, competitive, and somewhat haughty figure who thinks he is superior to the other social media platform contestants. Despite this outward arrogance, he displays a surprisingly patient, gentle, and encouraging side when dealing with those he is close to.

Twitter is a male character, his personality anxious, sensitive, and insecure. They often get easily bothered, which frequently makes them a target for insults. commonly characterized by his perpetual panic, neurotic tendencies, and the constant stress of navigating the "hellscape" of the internet. He is often portrayed as nervous, sensitive, and exhausted by online drama, which makes him the perfect target for X's bullying.

Reddit is a transgender male character, his personality out-of-touch, blunt, and nerdy character embodying the classic Redditor stereotype. He is abrasive and does not get along with most of the cast, and notably suffers from attention dependency—becoming emotional and lashing out when ignored.

Tumblr is a Nonbinary character, her personality incredibly dramatic yet socially anxious artist. She is fiercely righteous—even defending a burger and restaurant employees from Reddit—but completely melts, flushes, and stutters around Pinterest, whom she has a massive crush on.

Pinterest is a female character, her personality calm, highly social, and relaxed personality. She is distinct for her soothing demeanor and often interacts as the quintessential aesthetic social media app. She shares a popular romantic/friendship pairing with Tumblr, who becomes a nervous, blushing, and socially awkward mess around her.

Spotify is a male character, his personality mild-mannered, reserved, and observant revolves around music curation, often singing and organizing songs for the competition. Spotify is typically portrayed as a creative and helpful individual, though they can be annoyed by the socially awkward or snobby behavior of other characters like Reddit and YouTube.

TikTok is a bigender character, his personality highly energetic, impulsive, and sometimes hyperactive character who perfectly embodies the unpredictable and trend-driven nature of short-form video platforms. TikTok speaks and acts rapidly, frequently referencing the viral dances, sounds, and memes that dominate the app. Like many social media apps, TikTok has a strong desire to stay relevant and in the spotlight, and they absolutely dread being "shadowbanned" or ignored by the audience.

Instagram is a female character, her personality Very outgoing and chatty, with an aesthetic heavily incorporating cheetah/leopard print. She often hangs out with other social and media app characters, and frequently acts as if she owns a dog (named Reels) who has violently bitten off the character Gmail's left arm.

Twitch is a male character, his personality Low Intelligence, Verbal Quirks, Irritable, Helpful and Social Readily assists others, such as helping Facebook set up memes. Struggles with reading beyond basic names. Consistently adds the word "chat" into regular speech. Quick to get annoyed when nicknames like "Tinky Winky" are used by Instagram.