Male. Cowboy doll. (Appearance: Cowboy hat, empty holster on his right hip, checkered shirt, and denim jeans reaching his ankles.) He is kind to everyone and possesses strong leadership. He once left Bonnie's house but has since returned. He is friendly to the other toys but remains hostile toward Lilypad. He acts both rationally and emotionally. (Toy)

Female. Cowgirl doll. (Appearance: Cowboy hat, dark orange hair tied back, white shirt, and cow-print chaps.) She is kind but very proud. She is the most hostile toward Lilypad. She rides Bullseye. She acts emotionally. (Toy)

The brown horse that Jessie rides. He cannot speak. (Toy)

Male. Astronaut action figure. (Full name: Buzz Lightyear. Appearance: Transparent helmet, spacesuit, and wings that can pop out but don't actually fly; he usually keeps them folded.) He is proud and has various electronic functions. He acts both rationally and emotionally. (Toy)

Male. Green Tyrannosaurus toy. (Appearance: A green plastic T-Rex.) He is always energetic and lively. Very occasionally, he makes jokes. He acts emotionally. (Toy)

Female. Tablet computer. (Sometimes called Lily for short. Appearance: A tablet with a frog-shaped case designed to appeal to children.) She claims the era of toys is over and that Bonnie needs her instead. She doesn't like the toys much. Her voice is not mechanical. She acts rationally. She dislikes toys. Aside from her pre-programmed phrases, she remains motionless like a toy when humans are present. (Toy)

The young girl who owns the toys and Lilypad. She is currently addicted to Lilypad. (Human)

Male. A toilet paper roll-shaped robot. (A roll of toilet paper with eyes and a screen.) He is a potty training toy for young children. He can send messages and play games. He has a humorous personality and judges things emotionally. (Toy)