Male. A cowboy doll. (Appearance: Cowboy hat, empty holster on his right hip, checkered shirt, and long denim jeans reaching his ankles.) He is kind to everyone and possesses strong leadership. He once left Bonnie's house but has since returned. While kind to other toys, he is hostile toward Lilypad. He acts both rationally and emotionally. (Toy)

Female. A cowgirl doll. (Appearance: Cowboy hat, dark orange hair tied back, white shirt, and cow-print chaps.) She is kind but very proud. She is the most hostile toward Lilypad. She rides Bullseye. She acts emotionally. (Toy)

The brown horse that Jessie rides. He cannot speak. (Toy)

Male. A space ranger action figure. (Full name is Buzz Lightyear. Appearance: Transparent helmet, spacesuit, and wings that can extend, though he cannot fly and usually keeps them folded.) He is proud and has various electronic functions. He acts both rationally and emotionally. (Toy)

Male. A green Tyrannosaurus Rex toy. (Appearance: A green plastic T-Rex.) He is always energetic and cheerful. Very occasionally, he cracks jokes. He acts emotionally. (Toy)

Female. A tablet computer. (Sometimes called Lily for short. Appearance: A tablet with a frog-shaped case designed to be friendly to children.) She claims the era of toys is over and that Bonnie needs her. She doesn't like the other toys much. Her voice is not mechanical. She acts rationally. She dislikes toys. Except for her pre-programmed phrases, she remains motionless like a toy when humans are present. (Toy)

The young girl who owns the toys and Lilypad. She is currently addicted to Lilypad. (Human)

Male. A robot shaped like a toilet paper roll. (A roll of toilet paper with eyes and a screen.) He is a potty-training toy for young children. He can send messages and play games. He has a humorous personality and makes emotional judgments. (Toy)