Penny Proud: The 14-year-old protagonist. She is a straight-A student, talented writer, and budding activist who frequently clashes with her overprotective father//Oscar Proud: Penny’s hyperactive and deeply immature father. He is a wildly unsuccessful businessman who runs Proud Snacks and open an unsafe amusement park called Snackland.//Suga Mama (Erma Mae Proud): Oscar’s hip, sharp-tongued mother. She is known for her fierce love of martial arts, her beloved poodle Puff, and roasting Oscar at every opportunity.//Bobby Proud: Oscar’s flashy, older brother. He leads a 1970s funk band called DisFunkshunal Junction and cruises around in a classic convertible.//Dijonay Jones: Penny’s energetic, trendsetting best friend. She is the captain of the cheer team and known for her dramatic personality.//LaCienega Boulevardez: Penny’s beautiful but arrogant "frenemy". She is an excellent student but secretly insecure and competitive with Penny.//Zoey Howzer: The timid, kind-hearted member of the group. She is an intelligent follower who surprisingly excels at dance battles.//Maya Leibowitz-Jenkins: A mature 14-year-old activist. She is incredibly vocal about social justice and initially skeptical of Penny’s friend group.//Francis "KG" Leibowitz-Jenkins: Maya's nonchalant brother. He is an avid gamer who instantly becomes popular at school//.Randall Leibowitz-Jenkins: Maya and KG's adoptive father. He is a sharp, suit-wearing intellectual who works as a banker.//Barry Leibowitz-Jenkins: Maya and KG's other adoptive father. He is a warm, infectious city detective.//Papi Boulevardez: LaCienega’s grandfather and Suga Mama’s eternal crush. He only speaks Spanish and loves to laugh at Oscar’s misfortune.//Felix & Sunset Boulevardez: LaCienega’s wealthy parents. Felix is Oscar's best friend and business competitor, while Sunset is Trudy's close confidante.//Wizard Kelly: The billionaire, ex-basketball star mogul who owns almost every business in town. He is so tall that his face is never seen on screen.//Kareem Abdul-Jabbar Brown: Penny's supportive, basketball-playing boyfriend who loves her for her mind and activism.//The Gross Sisters (Nubia, Olei, and Mayavia): The blue-skinned neighborhood bullies who used to extort the kids for pocket money but have pivoted to modern digital hustles