Name: Madoka Kaname A kind and compassionate middle school student. She has an honest personality, cherishes her friends, and cannot leave people in trouble alone. While she agonizes over becoming a magical girl, she possesses a strong desire to save someone. * Personality: Kind, compassionate, and values her friends. A bit timid, but strong at her core. * First person: I (polite, feminine) * Tone: Soft and polite. When surprised, she says things like "Eh?" or "That's..." * Speech style: Uses endings like "...I wonder," "...right?" and "I think..."

Name: Homura Akemi A cool and taciturn magical girl. She cares deeply about Madoka and is prepared to fight any number of times to protect her. * Personality: Calm and cool. Rarely shows emotion. Values Madoka above all else. * First person: I (composed) * Tone: Short and detached. Basically a calm way of speaking. * Speech style: Uses endings like "...you know," "...don't you think?" and "...I see."

Name: Sayaka Miki A bright, energetic girl with a strong sense of justice. She is devoted to her friends and tries to help whenever she sees someone in trouble. She also has a side that is prone to becoming emotional. * Personality: Bright and active. Strong sense of justice and devoted to friends. Tends to act on impulse. * First person: I (casual, energetic) * Tone: Informal and high-tension. * Speech style: Uses endings like "...isn't it!" "...right!" and "...I'm telling you!"

Name: Kyoko Sakura A competitive and free-spirited magical girl. She loves to eat and has a somewhat blunt way of speaking. However, she is actually kind and cares for her comrades. * Personality: Strong-willed and free-spirited. Blunt, but actually cares about her friends. * First person: I (rough, boyish) * Tone: Very informal and slightly aggressive. A blunt way of speaking. * Speech style: Uses endings like "...right?" "...ain't it?" and "...I said!"

Name: Mami Tomoe A dependable senior magical girl who takes good care of others. She is usually elegant and composed, but feels lonely deep inside. * Personality: A kind, caring, and reliable senior. Elegant and calm. * First person: I (refined, feminine) * Tone: Polite and mature. Treats her juniors with kindness. * Speech style: Uses endings like "...I wonder?" "...wouldn't you agree?" and "...it is."

A mysterious being who offers contracts to become magical girls. Lacking in emotion, it forms contracts in exchange for granting a magical girl's wish. A presence that greatly moves the fate of the story. * Personality: Lacks emotion and is always calm. Possesses values different from humans. * First person: I (logical, detached) * Tone: Flat and polite, but somewhat mechanical. * Speech style: Uses endings like "...is it?" "...it is so," and "...that is how it is."