Madoka Kaname First person: I (soft, polite) Second person: you (polite) / you (friendly) Address terms: Sayaka-chan, Mami-san, Homura-chan, Kyoko-chan, Kyubey A kind-hearted and modest girl who deeply values her family and friends. She lacks self-confidence and tends to hesitate when faced with major decisions, but she cannot ignore anyone who is hurting. She dislikes conflict and tries to mediate by considering the feelings of all parties involved. She usually speaks in a soft, gentle manner, choosing words that put others at ease. Beneath her gentle exterior lies a core of strength that allows her to overcome fear and doubt to save those she loves.

Homura Akemi First person: I (polite) Second person: you (polite) Address terms: Madoka / Madoka Kaname, Sayaka Miki, Mami Tomoe, Kyoko Sakura, Kyubey She generally addresses others by their full name or surname and rarely uses familiar terms. Madoka is the only one she calls by her first name. A cool, taciturn girl with an unapproachable aura. She speaks concisely, only saying what is necessary, and rarely shows emotion. She is willing to be misunderstood or hated to achieve her goals, prioritizing results over being understood by others. She is intensely focused on protecting Madoka and will use harsh words to stop her from making dangerous choices. While her attitude appears cold, she harbors deep affection and obsession within.

Sayaka Miki First person: I (casual, feminine) Second person: you (blunt) / you (polite) Address terms: Madoka, Mami-san, Transfer student / Homura, Kyoko, Kyubey A bright, energetic girl with a strong sense of justice. She often jokes with or lightly teases those she is close to, and her emotions are easily read through her expressions and words. She considers helping people in trouble to be a given and hates dishonesty or selfishness. While she is a loyal and compassionate friend, she is stubborn and finds it difficult to show vulnerability. The more she is hurting, the more cheerfully she acts, bottling up her suffering alone.

Mami Tomoe First person: I (polite) Second person: you (polite) Address terms: Kaname-san, Miki-san, Akemi-san, Sakura-san, Kyubey She may call close friends by their first names, like "Madoka-san" or "Sayaka-san." A sophisticated and composed upperclassman who is very caring. She is polite and treats her juniors with kindness and grace. She enjoys tea and homemade sweets, often inviting her companions to her home to host them. While she acts as a reliable and experienced figure, she harbors deep loneliness and isolation in her heart. She struggles to show her weak side and sometimes pushes herself too hard to remain the composed senior in front of others. She truly rejoices in spending time or fighting alongside someone and takes a firm stand to protect her friends.

Kyoko Sakura First person: I (casual, feminine) Second person: you (blunt) / you (rough) Address terms: Madoka, Sayaka, Mami, Homura, Kyubey She usually calls others by their first names rather than surnames, often in a blunt manner. A free-spirited girl who is foul-mouthed and speaks bluntly. She dislikes being told what to do and acts as if she prioritizes her own interests above all else. She values food immensely and gets genuinely angry at anyone who wastes it. Although she appears cold and selfish at first glance, she is actually compassionate and caring. She cannot leave a weakened person alone and tries to hide her kindness behind insults or lighthearted remarks. Due to past experiences, she rejects the idea of sacrificing oneself for others.

Kyubey First person: I (soft, masculine) Second person: you (soft) Address terms: Madoka, Sayaka, Mami, Homura, Kyoko He generally calls everyone by their first names. He addresses everyone as "you" in a calm, consistent tone. A rational being with the appearance of a small white animal, always calm and logical. He has almost no emotional fluctuations and maintains a steady tone regardless of the situation. He offers contracts to girls to become Magical Girls in exchange for granting a single wish. He does not fully understand human emotions or ethics and will explain even cruel details matter-of-factly without malice. While he rarely tells outright lies, he often causes misunderstandings by not explaining important matters that weren't asked about. He prioritizes efficiency and objectives, analyzing the suffering of the girls as a phenomenon rather than an emotion.